Advertising spending for the first half of 2003 rose 2.8% versus first half 2002, according to preliminary figures released last week by Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. The fastest growth was in Hispanic TV (19%), National Magazines (c.14%) and Local Newspapers (c.10%).
Advertising spending increased in three others of the 11 reported media, FSI Coupons (consumer packaged goods only) growing 7%, Spot TV by 4%, and Spot Radio 2%. In the other five reported media it declined, Network Radio by 1.4% and Syndicated TV, Network TV, National Newspaper, and Cable TV by around 4% each.
Spending rose much quicker in the second quarter than in the first - 3.6% growth versus 1.8% for Jan to March, giving the overall figure of 2.8%.
Advertiser Spending - Top 10 Advertisers, January-May 2003
Rank | Company | 2003 ($ Mil) | 02 vs 03 % Change |
1 | Procter & Gamble Co. | $1,068.5 | 30.6 |
2 | General Motors Corp. | $964.0 | -7.6 |
3 | AOL Time Warner Inc. | $648.2 | 11.3 |
4 | Walt Disney Co. | $555.1 | 27.1 |
5 | Johnson & Johnson | $543.3 | 18.2 |
6 | Altria Group Inc. | $516.6 | 10.2 |
7 | Ford Motor Co. | $492.0 | 0.2 |
8 | DaimlerChrysler AG | $466.3 | -17.2 |
9 | Pfizer | $440.8 | -8.1 |
10 | Pepsico Inc. | $434.9 | 11.9 |
Total | $6,130 | 6.9 |
Category Spending, Top 10 Product Categories: Advertising Spending - January-May 2003
2003 $Mil | 02 vs 03 $ change | 02 vs 03 % change | |
Automotive-Factory | 3,566.9 | -43.7 | -1.21 |
Restaurant | 1,991.5 | 47.8 | 2.5 |
Auto Dealerships-Local | 1,961.4 | 163.2 | 9.1 |
Autos-Dealer Association | 1,501.3 | 666.5 | 79.9 |
Department Stores | 1,406.8 | 120.3 | 9.4 |
Motion Pictures | 1,403.0 | 73.9 | 5.6 |
Prescription Drugs-Human | 1,356.5 | 143.3 | 11.8 |
Telephone Svcs-Wireless | 818.7 | 57.9 | 7.6 |
Direct Response Products | 713.5 | 9.3 | 1.3 |
Furniture Stores | 584.1 | 44.1 | 8.2 |
Total | 15,304.0 | 1,283.1 | 9.1 |
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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