Opinion Research Corp and Greenfield in Strategic Alliance

Opinion Research Corporation has announced a multi-year strategic alliance between its commercial marketing research unit, ORC International, and Greenfield Online, Inc., a pioneer in conducting marketing research via the Internet. Greenfield will power ORC International's online research data collection needs for its syndicated and proprietary research products and for new online offerings.

Under the agreement, ORC International will also have access to Greenfield Online's panel of more than 1.3 million respondents and to its advanced research technologies. Greenfield has one of the largest and most robust online research panels, as well as the ability to recruit from the Microsoft Network, which receives more than 65 million unique monthly visitors.

John F. Short, Chairman and CEO of Opinion Research Corporation, says his company is pleased to have formed a relationship with 'the industry's leading provider of online data collection services and ... supplemented our already-extensive data collection capabilities with the latest online tools and technologies'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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