The Leading Edge Named As Top Ten Employer

Australian research consultancy The Leading Edge has become the first research company to be named in the top ten Australian Communications employers, in the benchmark B&T Weekly magazine 'Stop Gap' Employer of the Year Survey 2003.

The survey is anonymous and attracted responses from over 1100 individual employees from over 175 different advertising and marketing companies across Australia. The Leading Edge was the third highest ranked of all marketing agencies and was the top ten's sole independent business with no international or operational ties.

The company was founded in 1990 and recently won the award for Excellence in People Management (small enterprise) at the AHRI (Australian Human Resources Institute) 2002 Convention. It will also be fronting the forthcoming Market Research Society of Australia (MRSA) Conference 2003 with a key speech on human capital.

'To satisfy our clients we have to have happy, enthusiastic and motivated people' says MD Derek Leddie. 'We strive for that by ensuring a continual investment in personal development and training, through financial remuneration and rewards, our well-being programme and communication of the company's vision and values. And just as importantly we all strive to live by the values that we instil within our company on a daily basis.

'We are elated that our own people ranked us in the top 10 marketing employers of the year. It is a true reflection of the dedication and innovation of everyone at The Leading Edge'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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