New Venture for MORI's Peter Hutton

Leading UK independent agency MORI has recently announced that its Group Development Director, Peter Hutton, is leaving the organisation to set up a new company, BrandEnergy Research, which will work in partnership with MORI to serve a number of current and future clients.

Hutton will retain his shares in MORI, which has a turnover of around £36 million and has been the fastest growing agency in its peer group for three years running. He joined the company from Cambridge University in 1974 and is the author of numerous papers, as well as the book 'Survey Research for Managers' (Macmillan 1988).

According to Chief Executive Brian Gosschalk Hutton has made 'a major contribution to MORI's development... He now wishes to extend his work to encompass and utilise a specialist strategic element. We wish him every success in this new venture'.

This is not the first time a MORI Director has left to form a partner company - media specialists Test Research were founded in 1995 as a joint venture between the company and its former Deputy MD Tim Burns.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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