IAG Appoints Director of Marketing

TV advertising researchers IAG have recently announced the appointment of Mark Cooper as Director of Marketing. A co-founder of Sitebridge Corporation, Cooper has worked in marketing and management at Apple and NIKE, and for Leo Burnett and Saatchi & Saatchi USA.

IAG (Intermedia Advertising Group) offer daily syndicated information about the performance of US TV ads within network programming. Cooper will be responsible for driving product awareness of IAG's syndicated data and research services amongst marketing and media companies, in addition to marketing Reward TV, IAG's proprietary survey site for television viewers.

As VP, Sales & Marketing at Sitebridge, a developer of real-time sales and service software, he built the company's front-end operations and led the team that won several Fortune 500 customer accounts - he also played a pivotal role in positioning the Company for acquisition by eGain Communications in April 1999.

Alan Gould, IAG's Co-CEO, says that Cooper's experience is 'unparalleled. For more than a decade, Mark has been directly involved with the successful marketing and branding of some of the world's most recognizable brands'.

More information about IAG is available at www.iagr.net

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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