Vox Pops Puts Reality Online

UK video research specialist Vox Pops International (VPI) has launched an online archive of market information and clips called Reality Check. The service offers easy access to recent responses and analysis on a wide range of current business, political, consumer and lifestyle issues.

VPI has more than 15 years' experience of producing professional market research videos, and Reality Check combines this expertise with the ease of web access. The Reality Check web site at www.realitycheck.tv features details of recent VPI research studies on a large variety of topics 'from fashion to finance, household products to hospital closures and international brands to interest rate rises'.

As well as reading questions and summaries of findings, viewers can watch short video clips from each study. New content will be added fortnightly, while archive footage will still be available to view. Comprehensive video footage from all the studies is available for purchase on request from VPI.

VPI also offer a bespoke Reality Check service for companies who wish to have their own customer insight channel, with research tailored to their specific needs. Further information is available by emailing info@voxpops.co.uk

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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