ORC Finds Regional Ally

Opinion Research Corporation has announced a strategic alliance with Boston-based MarketBasics, which will operate as its regional office in the New England area.

MarketBasics is a well-known and long-established presence in the region, which is the corporate headquarters of a considerable number of Fortune 500 companies, especially in financial services, technology, consumer products and health-related industries.

MarketBasics' CEO Karen M. Carper worked with ORC over 20 years ago and says she was 'impressed by the firm's 'client first' approach, exceptionally talented staff, and extensive research capabilities. The same qualities that impressed me then exist today and form the basis for a partnership which I believe will be extraordinarily successful in fulfilling the marketing research needs of clients in the New England area'.

According to James C. Fink, Ph.D., Vice Chairman of Opinion Research Corporation, MarketBasics under Ms Carper's leadership has achieved 'a premier reputation for delivering research of the highest quality throughout the northeastern United States... As our strategic partner, MarketBasics will be our regional office in the area as we expand our Branding, Corporate Reputation, Customer Loyalty and Organization Diagnostics core capabilities into highly focused markets'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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