Bernard Sands Partners with BIGResearch

Leading US retail research firm Bernard Sands have announced a new line of financial and consumer marketing research products created in collaboration with market intelligence firm BIGresearch, LLC.

Bernard Sands provides credit ratings, advisory, and related services to 1,000 corporations and financial institutions, while BIGresearch provides analysis of consumer behavior in the areas of retail, politics and media. The latter's syndicated Consumer Intentions and Actions Survey (CIA) monitors the pulse of more than 8,000 consumers each month.

The new products, which range from Bernard Sands Gold Key Strategy Reports to specialized consulting services, will allow Fortune 1000 companies to better target today's fragmented consumer base and make informed decisions about retailer capabilities. Executive-level financial and market positioning reports will focus on key retail and consumer trends as they relate to specific products and retailers.

According to John Metzger, CEO of Bernard Sands, the combination of skills will deliver 'exceptional value to clients. With our 80 years of insight on the financial side and the recognized expertise that BIGresearch brings in consumer intelligence, clients will have access to an array of products and services that will help them incorporate financial trends as well as changing consumer behavior into their overall growth strategy'.

More information about the companies is available via Web sites at www.bernardsands.com and www.bigresearch.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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