New MRS Online Training Option
January 21 2004
The UK's Market Research Society (MRS) has announced its second online training course - Market Research - An Introduction is designed to broaden understanding of research and its role in society and business.
The new course is aimed at those with little or no experience of market research. According to the Society, it is particularly suited to 'support staff, those commissioning research for the first time, those wishing to carry out small-scale research to support their businesses, field workers and those seeking an understanding of market research'.
The course is divided into three core segments:
- the basics of market research - an overview of research objectives, research design and content and an introduction to research methodologies
- designing a research project - the tools of market research, including an introduction to qualitative and quantitative research, an overview of sampling and interviewing, and an introduction to questionnaire design
- completing the market research process - how to turn data into findings, reporting and communicating findings, and professional development and the market research industry
Vicky Stokes, Head of Conferences, Training and Seminars at the MRS, says that 'many individuals, both within and outside the industry, have an interest in learning more about market research yet are deterred from taking a course due to time constraints or high costs. The key benefit of this course is that it is accessible to everyone, in the UK and overseas, and they can fit in the training to suit their personal timetables'.
Like the first course, covering questionnaire design, the new offering has been developed in partnership with specialist electronic publisher Nelson Croom (
www.nelsoncroom.com ).
The course is accessed via the MRS web site at
www.mrs.org.uk . A certificate issued once all of the course modules have been successfully completed.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
