Synovate Buys TRBI

Global agency Synovate has today announced the acquisition of The Research Business International (TRBI), one of the UK's leading research firms, from a US-based group headed by Maritz Inc.

London-based TRBI was established as The Research Business in 1981, and has grown to become a top ten UK agency, with core strengths in brand and advertising tracking, market studies, segmentation, brand and concept development, and research in specialist areas including healthcare, financial services and the youth market. A rapid integration of the company is planned, whilst maintaining these strengths.

According to Synovate worldwide CEO Adrian Chedore, 'We are very excited that TRBI is now part of Synovate. Such a strong business significantly bolsters Synovate's research presence in the UK, which is one of the most important research markets in the world. The addition of TRBI further enhances our ability to meet client needs through the wealth of qualitative and quantitative research expertise and solutions that TRBI offers'.

Laurence Curtis, Chief Executive and Joint MD of TRBI, commented: 'We are delighted to join such a dynamic company, particularly at this exciting stage in their development. The combination of two such strong players, with some of the best minds in the research world, will significantly strengthen our ability to deliver top quality research insights for both domestic and international clients'.

Synovate's Web site is at www.synovate.com and TRBI's at www.trbi.co.uk

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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