Ipsos has given details of a new strategic plan, designed to return it to 'a sustained pace of growth' and make it 'the AI augmented global market research leader'. Enhanced training of teams will be accompanied by investment in tech, AI and data totalling more than EUR 1 billion, over the next five years. More.
Ipsos founder Didier Truchot today informed the Board of Directors of his intention to step down as Chairman, for reasons of ill health, after more than fifty years leading the company. He will be replaced in the Chair by Ms. Laurence Stoclet, but will retain his roles as Director and major shareholder. More.
Conversational AI research firm Hello Ara has launched an AI-based interface called The Whale, designed to bring research data and creative ideas together and allow teams to develop high quality visuals and materials backed by insights. More.
Market Probe is a global market research firm specializing in customer, employee and brand stakeholder research. We provide full-service strategic guidance and business solutions to a global client-base. www.marketprobe.com
Maritz Research
Maritz Research is a full service marketing research agency. We help clients achieve their full potential through understanding the attitudes and behaviour of their customers, employees and channel partners. We do that by studying the dynamics of choice, experience and loyalty. www.maritzresearch.co.uk
Consumer Knowledge Centre Ltd
CKC specializes in qualitative work with children aged 18 months – 17+ years, young adults, parents, and with ‘Prime-Timers’ aged 55+. www.consumer-knowledge.com