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 RECENT NEWS ITEMS |
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Neuromarketing & Eyetracking
19/8/25
The Board of Directors of Ipsos has decided to appoint Accenture veteran Jean-Laurent Poitou as the group's new CEO, replacing Ben Page from 15th September. The Board says it is looking for the group to regain 'a higher growth trajectory than the one it recorded in recent years.' More.
International standards body the ISO has released a draft revision of its ISO 20252 standard for public comment by the worldwide research, insights and analytics community. More.
In Melbourne, Australia, marketing and media company Merchantwise Group has announced the acquisition of two sister companies, data, creative and performance marketing agency Jaywing, and digital product and UX specialist Frank Digital. More.
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Neuromarketing and Eyetracking in 2012
Some key stories
Launch of NielsenLAB in Singapore
- May 8 2012
In Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).
Former EmSense Employees Set up Eye Faster in US
- Mar 28 2012
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions.
Ipsos and Innerscope Link for TV Biometrics
- Mar 23 2012
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows.
Neuromarketing Science & Business Assoc Launches
- Feb 24 2012
In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.
Time Warner Opens Medialab Testing Facility in NYC
- Jan 25 2012
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.
Moses Leaves EmSense to Head Ipsos Neuroscience Arm
- Dec 20 2011
In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
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