 |
|
 RECENT NEWS ITEMS |
|
| |
Neuromarketing & Eyetracking
6/11/25
Copenhagen-based behavioural research platform iMotions has released a new version of its software promising to help users go 'faster and deeper' by means of advanced visualizations, smarter automation and many other new features. More.
MrWeb, the publisher of Daily Research News, has appointed Sophie Goddard as Sales Director, focused on developing the firm's advertising client base both for the news emails and online presence. The latter now includes both mrweb.com and the InsightClopedia (IC). More.
In the US, experience management specialist Qualtrics has announced two senior appointments designed to accelerate its development of AI. Mark Hammond joins the company as SVP, Core AI, while Jeff Gelfuso is promoted to SVP, Chief Product Experience Officer. More.
View all related news items
|
|
|
|
|
|
|
|
Neuromarketing and Eyetracking in 2012
Some key stories
Launch of NielsenLAB in Singapore
- May 8 2012
In Singapore, Nielsen has launched an Asian ‘innovation hub’ incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB).
Former EmSense Employees Set up Eye Faster in US
- Mar 28 2012
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions.
Ipsos and Innerscope Link for TV Biometrics
- Mar 23 2012
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows.
Neuromarketing Science & Business Assoc Launches
- Feb 24 2012
In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world.
Time Warner Opens Medialab Testing Facility in NYC
- Jan 25 2012
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability.
Moses Leaves EmSense to Head Ipsos Neuroscience Arm
- Dec 20 2011
In the US, EmSense’s Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
|
