In the US, EmSense's Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd.
Reports in September suggested that neuromarketing specialist EmSense may be sold and/or broken up. At the time, Moses confirmed to MediaPost that the firm was 'going through a sales process', which was expected to be completed soon - tho' no further announcement has been made.
Moses joined EmSense in 2007 as Chief Strategy and Analytics Officer, to lead the implementation of the firm's content assessment operations, which provide analysis of how a large audience responds emotionally and cognitively to media messaging. She was also responsible for creating market research applications and applying dry wireless EEG EmBand technology and mobile eye tracking to in-store research along with a wide array of survey and in-context research settings.
Prior to EmSense, Moses served as EVP and Managing Partner at Grey Advertising, and as SVP of Global Intelligence and Strategy at Royal Philips Electronics, where she set up marketing intelligence practices for all its global divisions, and developed global segmentation, new product modeling, and performance metrics. Earlier in her career, she held senior roles at agencies D'Arcy, DMB&B, BBDO, and worked clientside at Seagram and Gillette. She also authored 'The $100 Billion Allowance: Accessing the Global Teen Market' based upon her extensive global study of teenage attitudes, values and shopping behavior spanning 45 countries.
In her new role at Ipsos, Moses will lead a practice focused on the application and integration of neuro/biosensory and insight techniques for understanding emotion and engagement in all aspects of the consumer experience. Ipsos has already - earlier this year - partnered with biometric measurement specialist Innerscope Research to integrate measures of unconscious emotional engagement into its products.
Web site: www.ipsos.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.