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Segmentation and Modelling
20/5/25
CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content recognition technologies from Kantar, which is one of CSM's shareholders. More.
Media measurement company VideoAmp has teamed up with search-based real-time insights firm Captify to provide clients with scalable, identity-based search lift measurement, linking household-level ad viewing with real-world search behavior. More.
Retail media tech specialist Zitcha has appointed Alberto Vergara as Head of Data and AI, charged with leading the firm's 'evolution' into a platform focused on understanding customer needs and matching audiences with brands. More.
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Segmentation and Modelling - Relevant Associations
Applied Econometrics Association
The Applied Econometrics Association is a scientific association founded in 1974 to promote econometric applications in Europe and worldwide.
The Institute of Business Forecasting & Planning
The IBF is a US-based organisation offering training, certification, publications and advisory services for professionals involved in forecasting & planning.
 The Data Mining Group
The Data Mining Group is a consortium of companies and organizations developing standards for statistical and data mining models, has rolled out Version 4.0 of its Predictive Model Markup Language (PMML).
 Royal Statistical Society
The Royal Statistical Society is an international membership organisation with members in over 50 countries worldwide, promoting public understanding of statistics and providing professional support to users of statistics and statisticians.
American Statistical Association
The American Statistical Association, a scientific and educational society providing members and the public with information about statistics, and serving statisticians, quantitative scientists, and users of statistics across a wealth of academic areas and applications.
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