CSM Wins Hong Kong TV Audience Contract

CSM Media Research has been chosen to provide the official ratings for television audience in Hong Kong, for the next six years. The new 'HKTAM' service will incorporate new PeopleMeter and content recognition technologies from Kantar, which is one of CSM's shareholders.

The contract was awarded by the HKTAM Founding Subscribers Committee or FSC, which consists of HOY TV, TVB, ViuTV and the HK4As, and is the third of its kind to be won by CSM, which was founded in 1997 and is a joint venture between CTR Market Research and Kantar. DRNO reported on its first winning of the Hong Kong contract in 2005, and its forming of a JV in 2014 to roll out the region's first cross-platform television audience measurement system using return path data (RPD) technology. It also won the contract in 2017.

The current service measures all viewing of terrestrial and non-terrestrial free TV, pay TV, OTT and satellite channels on television sets, including live, video-on-demand and catch-up viewing up to seven days later, for a total of 6.5m people aged 4 and above in the territory. Data is delivered to broadcasters, ad agencies and other on the morning of every working day. Digital audience measurement is being added, to provide a unified view of TV viewing across TV set, computer, tablet and smartphone.

Ding Mai, Director and MD of CSM comments: 'We are honored by the continued confidence the industry has placed in us. This long-term commitment is a testament to our excellence in technology and in-depth knowledge of TV measurement in the Hong Kong market. It also demonstrates the exceptional quality of work and dedication our team consistently delivers.' HKTAM FSC Chairperson Shirley Lau states: 'We have been consistently impressed with the level of professionalism and quality of work delivered by CSM. We are confident that with CSM's many years of experience in television audience measurement in the region, as well as the expertise of Kantar as the global leader in the operation and development of audience measurement from around the world, CSM will deliver a world-class HKTAM service to the media and advertising industry in Hong Kong.'

Web site: www.csm.com.cn/en/gy/hk .

Pictured: Victoria Harbour, HK