Web-based consumer researcher BuzzBack has partnered with Swedish eye tracking solutions firm MRC international, to offer new ways for marketers to evaluate their packaging and communications. More
Web-based consumer researcher BuzzBack has expanded into the Nordic region with the appointment of TNS Gallup veteran Marie Hayling, who will based in Gothenburg, Sweden. More
Web-based consumer researcher BuzzBack has rolled out an online concept analysis tool, through which respondents can highlight those areas of a product idea, advert, package or web site that are meaningful to them, rather than selecting from a list of predefined options. More
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