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comScore Grows, Buys Ad Research Firm

In the US, online measurement firm comScore has announced strong results, and the acquisition of comms research firm the ARSgroup, which specializes in the measurement of advertising persuasion for TV and multi-media campaigns. Terms of the all-cash deal were not disclosed. More

US Group Rolls Out Online Copytesting Tool

US marketing research and ad testing consultancy ARSgroup has introduced a copytesting solution to measure and predict consumer reaction to online ads. More

Launch of Brand Testing Suite

Indiana-based ad research firm ARSgroup has launched a suite of online solutions for brand assessment, ARS Impact(sm), designed to merge the best from current industry copy testing systems into one solution. More

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