US Group Rolls Out Online Copytesting Tool

US marketing research and ad testing consultancy ARSgroup has introduced a copytesting solution to measure and predict consumer reaction to online ads.

The firm first started advertising copytesting more than 40 years ago, with the launch of proprietary tools which combine knowledge with business intelligence technology.

Its new ars.touchpoint test suite enables the online collection of the firm's ARS Persuasion® metric, which provides a measure of how ads link with sales. Clients can compare results in geographies with high Internet penetration, and in developing countries where online testing is not yet available.

'This new offering is the most precise behavioral Internet-based copytesting system available today,' states CEO Jeff Cox. 'ARS excels at measuring and predicting consumer behavior. What we have done is to seamlessly adapt our bricks and mortar methods to the virtual world.'

Web site: www.arsgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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