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Welcome To New Zealand
Country number
22
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to New Zealand

New Zealand, in addition to its main landmasses, the North and South Islands, comprises numerous smaller islands, most notably Stewart Island/Rakiura and the Chatham Islands. The indigenous Maori named New Zealand Aotearoa, commonly translated as The Land of the Long White Cloud. New Zealand became part of the British Empire in 1840, decided against joining the Commonwealth of Australia in 1901 and became a separate dominion in 1907, two years after its rugby team toured England and became known as the All Blacks. The country became fully independent from 1947. See full country profile.

Latest Research News from New Zealand

Sep 22
In New York, language analytics and emotion measurement specialist Canvs has appointed James Delaney as Chief Operating Officer, in charge of sales, marketing and client operations. Sep 22 2017
Sep 21
In the US, app data platform mParticle has raised $35m in a Series C round of funding, which it will use to launch and roll out its IDSync enterprise-level identity resolution offering. Sep 21 2017


5 current New Zealand jobs including:

Client Insights Director - Client Planner / Strategist, Auckland, $NZ 130-170,000 + benefits - (posted Jun 20 2017)
Research Director, Qualitative, Auckland, 85-100,000 package - (posted Jun 9 2017)
Qualitative Director - Strategic Marketing and Research, Auckland, New Zealand, $NZ 110-150,000 + bonus + additional leave - (posted May 30 2017)
Qualitative Consultant - Award Winning Agency, Auckland, $NZ 75-85,000 - (posted May 22 2017)


Fast Facts
Map of New Zealand
CAPITAL: Wellington
GOVERNMENT: Parliamentary democracy and a Commonwealth realm
AREA: 268,680 sq km
POPULATION: 4,405,666 (April 2011 est.)
MAJOR LANGUAGE: English (official), Maori (official), Sign Language (official)
Champagne Pool, hot thermal spring, New Zealand
Champagne Pool, hot thermal spring, New Zealand


It's not all Wright Famously, the Wright brothers were the first to achieve sustained, powered flight. However, a little-known New Zealander by the name of Richard Pearse managed the feat a few months before them, in a more advanced flying machine of his own design & construction. On 31-3-1902 he flew about 350 yards, and on 11-5-1903 flew over 1,000 yards, out of ground effect & including several turns.

A little More Knowledge?
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New Zealand in Profile

New Zealand, in addition to its main landmasses, the North and South Islands, comprises numerous smaller islands, most notably Stewart Island/Rakiura and the Chatham Islands. The indigenous Maori named New Zealand Aotearoa, commonly translated as The Land of the Long White Cloud. New Zealand became part of the British Empire in 1840, decided against joining the Commonwealth of Australia in 1901 and became a separate dominion in 1907, two years after its rugby team toured England and became known as the All Blacks. The country became fully independent from 1947.

The population is mostly of European descent; the indigenous Maori are the largest minority. Asians and non-Maori Polynesians are also significant minority groups, especially in urban areas.

Some Business and General Info

GDP: $116.6bn (PPP) (2008 est.)

Religions Anglican 14.9%, Roman Catholic 12.4%, Presbyterian 10.9%, Methodist 2.9%, Pentecostal 1.7%, Baptist 1.3%, other Christian 9.4%, other 3.3%, unspecified 17.2%, none 26% (2001 census)

Currency: New Zealand Dollar (NZD) (1NZD = 0.45 EUR)

Telephone Code: +64

Overview of the Research Industry

MR Association(s):

Market Research New Zealand

New Zealand is ranked 34th in the world by MR market size, with a turnover of US$103m (US$24.11 per capita) in 2008, equivalent to 6.3% of ad spend which was US$1,644m (US$384.57 per capita).

88% of research carried out in New Zealand comes from domestic clients, the remaining 12% coming from international sources. The MR spend breaks down as follows: manufacturing (18%), B2B (11%), wholesale and retail (16%), financial services (8%), utilities (14%), public sector (20%) and 'other' (8%). On the whole, the MR idustry in New Zealand grew by 2.3% in 2006/7.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA 'orld Factbook:Australia, the US, Japan, China and the UK are the main export partners of New Zealand, with exports worth $29.53bn in 2008. Main exports are dairy products, meat, wood and wood products, fish and machinery. Main imports to the country are machinery and equipment, vehicles and aircraft, petroleum, electronics, textiles and plastics, coming from Australia, China, the US, Japan, Singapore and Germany at a value of $31.11bn in 2008.

Key industries in New Zealand include food processing, wood and paper products, textiles, machinery, transportation equipment, banking and insurance, tourism and mining.

My view
from...
New Zealand
Researchers Talk!
Have your say!
If you are a researcher based in New Zealand, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Martin Tomlinson, Client Development Manager, Research Now Auckland office
Pragmatic thinking, outside the box solutions and value added approaches are all staples of NZ businesses and in particular its MR industry, which has seen it thrive and develop a strong standing with global clients...
Andrew Lewis, Managing Partner, The Research Agency
Living in such a small country... there's a good chance you'll run into a focus group respondent, or someone from yesterday's planning meeting, next time you're out having a quiet beer! It comes with the territory...