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Welcome To Australia
Country number
23
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Australia

Australia, officially the Commonwealth of Australia, is said to have been inhabited by its indigenous people for well over 40,000 years before European discovery by Dutch explorers in 1606. The eastern half of Australia was claimed by the British in 17'0 and initially settled through penal transportation to the colony of New South Wales, founded in 1788. Five more Crown Colonies were established during the 19th century, and on 1 January 1901 the six joined in a federation, the Commonwealth of Australia. Most constitutional links between Australia and the UK were ended in 1931, but Britain's Queen Elizabeth II remains Australia's Head of State. See full country profile.

Latest Research News from Australia

Sep 12
In Sydney, Australia, video ad distribution and tracking platform Unruly has appointed Ricky Chanana as Managing Director for the ANZ region, replacing Lance Traore who left five months ago to pursue other opportunities. Sep 12 2017
Sep 6
WPP-owned digital data collection specialist Lightspeed has rolled out its LifePoints mobile engagement app in the UK and Australia. Sep 6 2017


330 current Australian jobs including:

Sales Representative Global Data Analytics and SaaS Company, Sydney CBD, $AUD Flexible + uncapped commission!! - (posted Sep 22 2017)
Quantitative Research Consultant - Fast Growing and Award Winning Boutique, Melbourne, Aus, $AUD 60-75,000 plus SUPER - (posted Sep 21 2017)
Senior Insights Consultant - Leading Consultancy, Melbourne, Aus, $AUD 70-100,000 + super - (posted Sep 21 2017)
Healthcare Market Research Specialist - Research and Brand Consultancy, Sydney, $AUD 80-130,000 - (posted Sep 20 2017)


Fast Facts
Map of Australia
CAPITAL: Canberra
GOVERNMENT: Federal parliamentary democracy
AREA: 7,686,850 sq km
POPULATION: 22,570,413 (April 2011 est.)
MAJOR LANGUAGE: English
Kosciuszko National Park, NSW, Australia
Kosciuszko National Park, NSW, Australia


Couldn't give a XXXX? When compared with many other countries, Australians are not in fact very heavy drinkers. The average Australian drinks 7% less alcohol than the average Briton, 25% less than the average German and 35% less than the average Irish person.

A little More Knowledge?
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Australia in Profile

Australia, officially the Commonwealth of Australia, is said to have been inhabited by its indigenous people for well over 40,000 years before European discovery by Dutch explorers in 1606. The eastern half of Australia was claimed by the British in 17'0 and initially settled through penal transportation to the colony of New South Wales, founded in 1788. Five more Crown Colonies were established during the 19th century, and on 1 January 1901 the six joined in a federation, the Commonwealth of Australia. Most constitutional links between Australia and the UK were ended in 1931, but Britain's Queen Elizabeth II remains Australia's Head of State.

The country was ranked second in the United Nations 2010 Human Development Index, fourth in the 2010 Prosperity Index, and sixth in The Economist worldwide Quality-of-Life Index for 2005.

Some Business and General Info

GDP: $824.9bn (PPP) ($39,300 per capita)

Religions Catholic 26.4%, Anglican 20.5%, other Christian 20.5%, Buddhist 1.9%, Muslim 1.5%, other 1.2%, unspecified 12.7%, none 15.3% (2001 Census)

Currency: Australian Dollar (1 AUD = 0.73 EUR)

Telephone Code: +61

Overview of the Research Industry

MR Association(s):

Australian Market and Social Research Society

Australia is ranked 10th in the world in MR market size, with a turnover of US$623m in 2007 (US$22.69 per capita), 5.8% of ad spend of $10,644m, or $29.69 per capita. Australia is the world's number 1 for online MR spend (33% of the total MR spend in 2007).

88% of MR business in Australia comes from Domestic clients, while 12% comes from international clients. 68% of this is consumer focused and the Quant/Qual split is 85/15. 26% of the overall spend comes from manufacturing clients, 8% from wholesale and retail, 12% from financial services, 9% from utilities, 17% from public sector, 8% from media and 20% from others including research institutes and ad agencies.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook, China, Japan, South Korea, India and US are Australia's primary export partners, worth $210.7 billion (2010 est.). These exports consisted of coal, iron ore, gold, meat, wool, alumina, wheat, machinery and transport equipment. The main import partners are China, US, Japan, Thailand and Singapore. These imports consist of machinery and transport equipment, computers and office machines, telecommunication equipment and parts and crude oil and petroleum products - worth $200.4 billion (2010 est.).

Key industries in Australia include mining, industrial and transportation equipment, food processing, chemicals and steel.

My view
from...
Australia
Researchers Talk!
Have your say!
If you are a researcher based in Australia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Philip Derham, Director, Derham Marketing Research Pty. Ltd.
Australia - the idyllic holiday spot - a long trip from anywhere else - but one worth taking. Worth taking because everyone looks like Kylie Minogue or Shane Warne, calls each other 'mate' in egalitarian friendship, frolics on sunny beaches, surf in clear blue waves, wrestles crocodiles (and wins) and lives a laidback BBQ-fuelled life.