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Welcome To Thailand
Country number
30
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Thailand

The Kingdom of Thailand lies in the heart of Southeast Asia. Thailand is a constitutional monarchy with King Bhumibol Adulyadej, the ninth king of the House of Chakri, as the ruling monarch. The King has reigned since 1950, making him the longest reigning Thai monarch and the longest reigning current monarch in the world. See full country profile.

Latest Research News from Thailand

May 19
Kantar's digital data collection arm Lightspeed is opening an office in Bangkok, Thailand, and has appointed Benchawan (Best) Phumphuengsri and Anis The as Client Development Managers in the region. May 19 2017
Jan 10
Shopper behavior specialist Kantar Worldpanel has extended its out-of-home food and drink purchase and consumption panels to France, Brazil, Mexico and Thailand. Jan 10 2017


0 current Thai jobs at present - sorry



Fast Facts
Map of Thailand
CAPITAL: Bangkok
GOVERNMENT: Constitutional Monarchy
AREA: 514,000 sq km
POPULATION: 67,089,500 2010 est.)
MAJOR LANGUAGE: Thai, English, ethnic and regional dialects
New Year Thai style! Sawasdee Pee Mai...
New Year Thai style! Sawasdee Pee Mai...


Tongue Thai'd Krung Thep Mahanakhon Amon Rattanakosin Mahinthara Ayuthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet Mahasathan Amon Piman Awatan Sathit Sakkathattiya Witsanukam Prasit is known in Thai as 'Krung Thep Mahanakorn', or, more colloquially, 'Krung Thep', meaning 'City of Angels'. Outside of Thailand, the city is known throughout the world as Bangkok.

Bangkok's official name contains 15 words and roughly translates to 'Great City of Angels, Repository of Divine Gems, Great Land Unconquerable, Grand and Prominent Realm, Royal and Delightful Capital City Full of Nine Noble Gems, Highest Royal Dwelling and Grand Palace, Divine Shelter and Living Place of Reincarnated Spirits'.

A little More Knowledge?
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Thailand in Profile

The Kingdom of Thailand lies in the heart of Southeast Asia. Thailand is a constitutional monarchy with King Bhumibol Adulyadej, the ninth king of the House of Chakri, as the ruling monarch. The King has reigned since 1950, making him the longest reigning Thai monarch and the longest reigning current monarch in the world.

Thailand is the only nation in Southeast Asia that has never been colonised: it had a long succession of very able rulers in the 1800s and successfully exploited the rivalry and tension between the French and the British. However it did lose large territories on the east side of the Mekong, in the 19th century.Thailand is an emerging economy and considered as a Newly Industrialized Country, which enjoyed the world's highest growth rate from 1985 to 1996 - averaging 9.4% annually.

Some Business and General Info

GDP: $576.6bn (2010) ($8,643 per capita'

Religions Buddhist 94.6%, Muslim 4.6%, Christian 0.7%, other 0.1% (2000 census)

Currency: Bhat (THB) (1 THB = 0.021 EUR)

Telephone Code: +66

Overview of the Research Industry

MR Association(s):

Thailand Marketing Research Society

Thailand is ranked 39th in the world by MR market size, with a turnover of $USD 94m in 2008: this amounts to 3.4% of ad spend which in the same year was $USD 2,739m ($USD 41.25 per capita). Total MR spend per capita was $USD 1.41. On the whole, the MR industry in Thailand grew by 9% in 2007/8.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook: The USA, Japan, China, Singapore, Hong Kong and Malaysia are Thailand's main export partners, with exports totalling $178.4bn in 2008. Export commodoties included textiles and footwear, fishery products, rice, rubber, jewellery, automobiles, computers and electrical appliances. Thailand's import partners are Japan, China, the USA, Malaysia, UAE, Singapore and Taiwan ($179bn, 2008 est), comprising of capital goods, intermediate goods and raw materials, consumer goods and fuels.

Key industries in Thailand include tourism, textiles and garments, agricultural processing, beverages, tobacco, cement, light manufacturing, computers and parts, integrated circuits, furniture, plastics, automobiles and automotive parts. Thailand is the world's second largest producer of Tungsten and third largest producer of tin.

My view
from...
Thailand
Researchers Talk!
Have your say!
If you are a researcher based in Thailand, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Dr. Sasie Smittipatana, Country Manager, Acorn Marketing and Research Consultants Co Ltd, Thailand
I came to Bangkok in 1995 and at the time, Acorn Thailand was looking for a social psychologist to analyze the Bangkok youth market. Because many of my formative years were spent in the United States, I was in a position to provide a unique cross-cultural comparison perspective.