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Welcome To Cambodia
Country number
31
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Cambodia

The Kingdom of Cambodia is a country in Southeast Asia with a population of over 14 million people. It is the successor state of the Hindu and Buddhist Khmer Empire, which ruled most of the Indochinese Peninsula between the eleventh and fourteenth centuries. See full country profile.

Latest Research News from SE Asia

Nov 16
WPP's data investment management (DIM) arm Kantar has been accused of holding back payments to suppliers, in a bid to artificially boost its balance sheet in the fourth quarter. Nov 16 2017
Nov 15
Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. Nov 15 2017


63 current SE Asian jobs including:

Managing Director, Singapore, Up to $USD 220,000 + benefits - (posted Nov 15 2017)
Managing Director - Consumer Insights and Market Research, Singapore, $SG 15-20,000 per month - (posted Nov 14 2017)
Trends Researcher, Singapore, $SG 5-6,000 per month - (posted Nov 1 2017)
Analytics Manager - World-Class Agency, Singapore, c.$SG 70,000 - (posted Oct 30 2017)


Fast Facts
Map of Cambodia
CAPITAL: Phnom Penh
GOVERNMENT: Multiparty democracy under a constitutional monarchy
AREA: 181,040 sq km
POPULATION: 14,494,293 (July 2009 est)
MAJOR LANGUAGE: Khmer (official) 95%, French, English
Angkor Wat, Cambodia
Angkor Wat, Cambodia


Going with the flow... Cambodia is home to the only river in the world that reverses its flow annually, the Tonle Sap. This is caused by monsoon waters pushing their way out of the lake that the river feeds.

A little More Knowledge?
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Cambodia in Profile

The Kingdom of Cambodia is a country in Southeast Asia with a population of over 14 million people. It is the successor state of the Hindu and Buddhist Khmer Empire, which ruled most of the Indochinese Peninsula between the eleventh and fourteenth centuries.

Cambodia was a protectorate of France from 1863 to 1953, when it gained its independence, at which point the country became a constitutional monarchy. It was briefly invaded by the USA during the Vietnam war - but by far the darkest moments in the nation's history came courtesy of Pol Pot and the Khmer Rouge, who attempted to rebuild the country's agriculture on the model of the 11th Century while discarding western medicine, and destroying temples and libraries. Between one and three million Cambodians died in the 'killing fields'. After a Vietnamese invasion in 1978, a peace settlement in 1991 has led to stability, briefly shaken by a coup d'ãtat in 1997. It has seen double-digit economic growth, and seeks foreign business investment to modernise the nation and eliminate poverty.

Some Business and General Info

GDP: $27.95bn (2008 est.)

Religions Theravada Buddhist 95%, other 5%.

Currency: Riel (KHR) although US Dollars are commonly used

Telephone Code: +855

Overview of the Research Industry

MR Association(s):

Cambodia Chamber of Commerce

Cambodia had an MR turnover of around $USD 3m (or $0.21 per capita) in 2007, giving it 68th position in the world by countries ranked by MR market size.

Growth is not stable - this figure was 10.2% down on the previous year.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook:USA, Germany, UK, Canada and Vietnam are Cambodia's main export partners, exporting $4.616bn worth of clothing, timber, rubber, rice, fish, tobacco and footwear in 2008. Imports come from US, Germany, UK, Canada and Vietnam, and comprise of petroleum products, cigarettes, gold, construction materials, machinery, motor vehicles and pharmaceutical products worth $6.424bn in 2008.

Per capita income is rapidly increasing, but is low compared with other countries in the region. Most rural households depend on agriculture and its related sub-sectors. Aside from agriculture, other key industries in Cambodia are tourism, garments, construction, wood and wood products, rubber, cement, gem mining and textiles.

My view
from...
Cambodia
Researchers Talk!
Have your say!
If you are a researcher based in Cambodia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Cambodia, in whatever capacity, then we would love to hear from you!