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Welcome To Nepal
Country number
37
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Nepal

Nepal is a landlocked country in Southeast Asia, and is the world's youngest republic. It was ruled by kings from 1768 until 2008, when a decade-long civil war by the Communist Party of Nepal (Maoist) and a massacre of the majority of the ruling house combined to put an end to the monarchy. A federal democratic republic was established on May 28, 2008 and the first President, Dr Ram Baran Yadav, was sworn in on 23 July of that year. See full country profile.

Latest Research News from Central Asia

Sep 22
London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. Sep 22 2017
Sep 21
US-based J.D. Power is adding the Net Promoter Score (NPS) to its automotive and finance industry studies in Asia Pacific, for use in benchmarking clients' performance against competitors. Sep 21 2017


0 current Central Asian jobs at present - sorry



Fast Facts
Map of Nepal
CAPITAL: Kathmandu
GOVERNMENT: Federal democratic republic
AREA: 147,181sq. km
POPULATION: 28,563,377 (July 2009 est.)
MAJOR LANGUAGE: Maithili, Nepal Bhasa, Bhojpuri, Tharu, Gurung, Tamang, Magar, Awadhi, Sherpa, Kiranti plus a further 100 different indigenous languages.
Prayer beads in monk's hand, Nepal
Prayer beads in monk's hand, Nepal


Feeling on Top of the World... Mount Everest has been part of the landscape for some 60 million years. Although it is believed that George Mallory summited Everest before he went missing, the first recorded successful ascent and descent was by Sir Edmund Hillary and Tenzing Norgay. When asked whether he believed Mallory had succeeded before him, Hillary responded "I am rather inclined to think personally that may be it is quite important, the getting down, and the complete climb of a mountain is reaching the summit and getting safely to the bottom again." A team of Nepali mountaineers are currently on Everest, clearing the mountain's "death zone" of tonnes of rubbish and removing the bodies of dead climbers.

A little More Knowledge?
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Nepal in Profile

Nepal is a landlocked country in Southeast Asia, and is the world's youngest republic. It was ruled by kings from 1768 until 2008, when a decade-long civil war by the Communist Party of Nepal (Maoist) and a massacre of the majority of the ruling house combined to put an end to the monarchy. A federal democratic republic was established on May 28, 2008 and the first President, Dr Ram Baran Yadav, was sworn in on 23 July of that year.

Nepal is perhaps most famous for its largest resident, Mount Everest, which sits in the country's mountainous north. In fact, it is home to eight of the world's ten tallest mountains, and is also geographically diverse - the south of the country is humid and fertile, and therefore heavily urbanised. It is the birthplace of Buddhism, and Nepal is the only country in the world whose flag is not a rectangle, rather combining two pennants from different branches of previous rulers, the Rana Dynasty.

Some Business and General Info

GDP: $31.09 billion

Religions Hinduism 80.6%; Buddhism 10.7%; Islam 4.2%; Mundhum 3.6%; Christianity 0.5%; Other 0.4%

Currency: Rupee (NPR) (1NPR = 0.009 EUR)

Telephone Code: +977

Research Industry

Nepal has no MR association and no locally-based research providers as far as we know: but it is covered by regional firms including recently launched AZ Research Partners.

Overview of Trade and Industry

According to the CIA World Factbook: Nepal exported $USD 868 million worth of goods in 2008, not including unrecorded border trade with India. Exports comprised clothing, carpets, leather goods, jute goods, pulses and grain, and went principally to India, the USA, and Germany. Imports in the same year were worth $USD 3.229 billion, consisting of petroleum products, machinery and equipment and electrical goods, mostly from India, China and Japan.

Nepal is among the poorest and least developed countries in the world with almost one-third of its population living below the poverty line. Agriculture is the mainstay of the economy, providing a livelihood for three quarters of the population and accounting for 38% of GDP. Bumper crops, better security, improved transportation, and increased tourism pushed growth past 5% in 2008, after it had hovered around 2.6% - barely above the rate of population growth - for the previous three years.

Nepal has considerable potential for hydropower and tourism, areas of recent foreign investment interest. Prospects for foreign trade or investment in other sectors will remain doubtful, however, because of the small size of the economy, its technological backwardness, its remoteness and landlocked geographic location, its civil strife and labour unrest, and its susceptibility to natural disaster.

My view
from...
Nepal
Researchers Talk!
Have your say!
If you are a researcher based in Nepal, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Nepal, in whatever capacity, then we would love to hear from you!