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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Bhutan
Bhutan is a traveller's and an environmentalist's paradise: a mountainous kingdom which is still 60% virgin forest, yet all major towns are accessible by road. See full country profile.Latest Research News from Central Asia
1 current Central Asian job:
GOVERNMENT: Constitutional Monarchy
AREA: 47,000 sq km
POPULATION: 691,141 (July 2008 est.)
MAJOR LANGUAGE: Dzongkha
Some business and general info
The Market Research Industry
Trade and Industry in Bhutan
A little More Knowledge?
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Bhutan is a traveller's and an environmentalist's paradise: a mountainous kingdom which is still 60% virgin forest, yet all major towns are accessible by road.
Between 1907 and 1910 Bhutan became a monarchy and obtained from Britain a treaty giving it autonomy in internal affairs. In 1949, an Indo-Bhutanese accord formalized the annual subsidies the country received, and defined India's responsibilities in defence and foreign relations.'Bhutan has recently moved from an absolute to a constitutional monarchy and in early 2007, India and Bhutan renegotiated their treaty to allow Bhutan greater autonomy in conducting its foreign policy. The elections for the country's first parliament were held in 2008.
GDP: $3.789 billion (2008 est.) (PPP)
Religions Lamaistic Buddhist 75%, Indian - and Nepalese- influenced Hinduism 25%
Currency: Ngultrum (BTN)(No exchange data available)
Telephone Code: +975
Research Industry
Bhutan has no MR association and no locally-based research providers as far as we knowAccording to the CIA World Factbook: the primary export commodities of Bhutan are electricity (to India), cardamom, gypsum, timber, handicrafts, cement, fruit, precious stones and spices. These exports totaled $USD 350 million in 2008, and went to the main export partners: India, Hong Kong and Bangladesh. Imports in 2008 totaled $USD 320 million and consisted of fuel and lubricants, grain, aircraft, machinery and parts, vehicles, fabrics and rice. The main import partners are India, Japan and Sweden.
Wikipedia notes that although Bhutan's economy is one of the world's smallest, it has grown rapidly in recent years, by eight percent in 2005 and 14 percent in 2006. In 2007, Bhutan had the second fastest growing economy in the world, with an annual economic growth rate of 22.4 percent. This was mainly due to the commissioning of the gigantic Tala Hydroelectricity project.
As of March 2006, Bhutan's per capita income was $USD 1,321. In a response to accusations in 1987 by a journalist from the UK's Financial Times that the pace of development in Bhutan was slow, the King said that 'Gross National Happiness is more important than Gross National Product'. In a survey in 2005, 45 percent of Bhutanese reported being very happy, 52 percent reported being happy and only three percent reported not being happy.
Based on this data, the Happy Planet Index estimates that the average level of life satisfaction in Bhutan is within the top 10 percent of nations worldwide, and certainly higher than other nations with similar levels of GDP per capita.
Email me:
laurence@mrweb.com
