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Welcome To Bhutan
Country number
36
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Bhutan

Bhutan is a traveller's and an environmentalist's paradise: a mountainous kingdom which is still 60% virgin forest, yet all major towns are accessible by road. See full country profile.

Latest Research News from Central Asia

Sep 22
London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. Sep 22 2017
Sep 21
US-based J.D. Power is adding the Net Promoter Score (NPS) to its automotive and finance industry studies in Asia Pacific, for use in benchmarking clients' performance against competitors. Sep 21 2017


0 current Central Asian jobs at present - sorry

Know of an MR agency based in Bhutan? We don't - please get in touch


Fast Facts
Map of Bhutan
CAPITAL: Thimpu
GOVERNMENT: Constitutional Monarchy
AREA: 47,000 sq km
POPULATION: 691,141 (July 2008 est.)
MAJOR LANGUAGE: Dzongkha
Prayer wheel, Bhutan
Prayer wheel, Bhutan


One Book They Can't Throw at You... Bhutan is one of the world's smallest countries, but it is the subject of the world's largest book. If you have a spare $10,000, you too can own Bhutan: A Visual Odyssey Across the Last Himalayan Kingdom, which weighs 130 lbs and stands five feet by seven.

A little More Knowledge?
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Bhutan in Profile

Bhutan is a traveller's and an environmentalist's paradise: a mountainous kingdom which is still 60% virgin forest, yet all major towns are accessible by road.

Between 1907 and 1910 Bhutan became a monarchy and obtained from Britain a treaty giving it autonomy in internal affairs. In 1949, an Indo-Bhutanese accord formalized the annual subsidies the country received, and defined India's responsibilities in defence and foreign relations.'Bhutan has recently moved from an absolute to a constitutional monarchy and in early 2007, India and Bhutan renegotiated their treaty to allow Bhutan greater autonomy in conducting its foreign policy. The elections for the country's first parliament were held in 2008.

Some Business and General Info

GDP: $3.789 billion (2008 est.) (PPP)

Religions Lamaistic Buddhist 75%, Indian - and Nepalese- influenced Hinduism 25%

Currency: Ngultrum (BTN)(No exchange data available)

Telephone Code: +975

Research Industry

Bhutan has no MR association and no locally-based research providers as far as we know

Overview of Trade and Industry

According to the CIA World Factbook: the primary export commodities of Bhutan are electricity (to India), cardamom, gypsum, timber, handicrafts, cement, fruit, precious stones and spices. These exports totaled $USD 350 million in 2008, and went to the main export partners: India, Hong Kong and Bangladesh. Imports in 2008 totaled $USD 320 million and consisted of fuel and lubricants, grain, aircraft, machinery and parts, vehicles, fabrics and rice. The main import partners are India, Japan and Sweden.

Wikipedia notes that although Bhutan's economy is one of the world's smallest, it has grown rapidly in recent years, by eight percent in 2005 and 14 percent in 2006. In 2007, Bhutan had the second fastest growing economy in the world, with an annual economic growth rate of 22.4 percent. This was mainly due to the commissioning of the gigantic Tala Hydroelectricity project.

As of March 2006, Bhutan's per capita income was $USD 1,321. In a response to accusations in 1987 by a journalist from the UK's Financial Times that the pace of development in Bhutan was slow, the King said that 'Gross National Happiness is more important than Gross National Product'. In a survey in 2005, 45 percent of Bhutanese reported being very happy, 52 percent reported being happy and only three percent reported not being happy.

Based on this data, the Happy Planet Index estimates that the average level of life satisfaction in Bhutan is within the top 10 percent of nations worldwide, and certainly higher than other nations with similar levels of GDP per capita.

My view
from...
Bhutan
Researchers Talk!
Have your say!
If you are a researcher based in Bhutan, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Bhutan, in whatever capacity, then we would love to hear from you, whatever your personal happiness index.