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Welcome To Russia
Country number
49
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Russia

Properly The Russian Federation, Russia spans most of Northern Eurasia. At over seventeen million square kilometres, it is the largest country in the world, comprising more than one-eighth of the Earth's land area and crossing 11 time zones. The Federation was formed after the dissolution of the Soviet Union in 1991 and is a permanent member of the United Nations Security Council and a member of the G8 and G20. See full country profile.

Latest Research News from Russia

Jul 31
Moscow-based web analytics platform Yandex.Metrica has launched a tool called Yandaex.Radar, which monitors search traffic and browser usage. Jul 31 2017
Mar 10
Singapore-based audience data provider Eyeota has partnered with Russian data management platform AmberDATA, to add more than 400 regional segments collected from over 200 million users to its Audience Data Marketplace. Mar 10 2017


0 current Russian jobs at present - sorry



Fast Facts
Map of Russia
CAPITAL: Moscow
GOVERNMENT: Federation
AREA: 17,075,200 sq km
POPULATION: 139,390,205 (July 2010 est.)
MAJOR LANGUAGE: Russian - 27 others co-official in various regions.
Kremlin, Moscow
Kremlin, Moscow


A Breath of Fresh Air Russia is known as the 'lungs of Europe' since it has the largest forest reserves in the world, and the amount of carbon dioxide absorbed by it is second only to the rainforests in the Amazon. In addition to all that fossil fuel, it's therefore providing Europe - and the world - with much of their oxygen. Russia also has several of the world's ten longest rivers and its lakes hold one quarter of the World's fresh water.

A little More Knowledge?
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Russia in Profile

Properly The Russian Federation, Russia spans most of Northern Eurasia. At over seventeen million square kilometres, it is the largest country in the world, comprising more than one-eighth of the Earth's land area and crossing 11 time zones. The Federation was formed after the dissolution of the Soviet Union in 1991 and is a permanent member of the United Nations Security Council and a member of the G8 and G20.

Russia has the world's largest stockpile of nuclear weapons. Perhaps more importantly, it's the world's largest energy superpower and no.1 for natural gas reserves, no.2 for coal reserves and no.8 for oil.

Some Business and General Info

GDP: $2.116 trillion (2009 est.) ($15,100 per capita)

Religions Russian Orth'dox 15-20%, Muslim 10-15%, other Christian 2% (2006 est.) - estimates are of practicing worshippers. There are large numbers of non-practicing worshippers in Russia, a legacy of over seven decades of Soviet rule.

Currency: Ruble (RUB) (GBP 1 = 46.5 RUB)

Telephone Code: +7

Overview of the Research Industry

MR Association(s):

Russian Association of Market and Public Opinion Researchers (OIROM)

Russia is ranked 16th in the world in MR market size, with a turnover of US$335m in 2008 (US$2.36 per capita), 3.9% of ad spend of $8,673m, or $61.08 per capita. 60% of Russia's MR business is from domestic clients, and 75% is consumer focused.

Almost half (49%) of research is focused in manufacturing, with utilities and media each accounting for another 10%.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook:

Exports from Russia were worth $US 303.4bn in 2009, and were made up of petroleum and petroleum products, natural gas, grain, wood products, metals, chemicals, and a wide variety of civilian and military manufactures. Main export partners were Netherlands, Italy, Germany, Turkey, Ukraine, China and Poland.

Imports for the same period were worth $US 191.8bn, consisting of vehicles, machinery and equipment, plastics, medicines, iron and steel, consumer goods, meat, fruits and nuts and semi finished metal products. Primary import partners were China, Germany, Japan, Ukraine, USA and Italy.

My view
from...
Russia
Researchers Talk!
Have your say!
If you are a researcher based in Russia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Tatiana Barakshina, Research Director of Bazis IG, ESOMAR Council Member
Marketing research is relatively new discipline in Russia (about 15 years old). Companies just recently started to realize the need to measure customer's satisfaction, track product quality and develop new service offerings.