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Welcome To Saudi Arabia
Country number
59
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Saudi Arabia

Although the region in which Saudi Arabia today stands has an ancient history, the Saudi dynasty began in Central Asia in 1744. That year, Muhammad ibn Saud, the ruler of the town of Ad-Dir'iyyah near Riyadh, joined forces with a well-known Islamic scholar and Imam, Muhammad ibn Abd-al-Wahhab, to create a new political and religious entity. This alliance formed in the 18th century remains the basis of Saudi Arabian dynastic rule today. See full country profile.

Latest Research News from Middle East

Sep 22
London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. Sep 22 2017
Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017


4 current Middle Eastern jobs:

Senior Research Executive (Qualitative) - Leading Regional Consultancy, Dubai, Excellent Tax Free Package + relocation - (posted Jun 16 2017)
Qual Research Manager, Consumer / Brands - Leading Regional Consultancy, Dubai, Excellent Tax Free Package (AED 150-180k) + relocation - (posted Jun 15 2017)
Quantitative Analyst - Politics and Comms, Middle East, Iraq, 30-40,000 - (posted Jun 7 2017)
Senior Research Executive, FMCG - Growing Research Group, Dubai, $AED 8,000pm (Tax free) plus benefits, bonus, insurances, relocation - (posted May 30 2017)


Fast Facts
Map of Saudi Arabia
CAPITAL: Riyadh
GOVERNMENT: Monarchy
AREA: 2,149,690 sq. km
POPULATION: 25,731,776 note: includes 5,576,076 non-nationals (July 2010 est.)
MAJOR LANGUAGE: Arabic
The 1400km long Highway 40, Saudi Arabia
The 1400km long Highway 40, Saudi Arabia


Mecca Millions Al-Masjid al-Haram (known as "The Sacred Mosque" or "The Grand Mosque") in Mecca is the largest and the most important mosque in the world. At its heart is the black stone, which is all that remains of the original structure the Kaaba built by Abraham. When Muslims turn towards Mecca in prayer it is towards the Kaaba they face. Also within the mosque is the oasis Zamzam which has not run dry since 638.

The structure, which has been renovated many times covers an area of 356,800 square metres (88.2 acres) including the outdoor and indoor praying spaces and can accommodate up to four million Muslim worshippers during the Hajj pilgrimage period.

A little More Knowledge?
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Saudi Arabia in Profile

Although the region in which Saudi Arabia today stands has an ancient history, the Saudi dynasty began in Central Asia in 1744. That year, Muhammad ibn Saud, the ruler of the town of Ad-Dir'iyyah near Riyadh, joined forces with a well-known Islamic scholar and Imam, Muhammad ibn Abd-al-Wahhab, to create a new political and religious entity. This alliance formed in the 18th century remains the basis of Saudi Arabian dynastic rule today.

The modern state was created in 1932 by a unification of several smaller kingdoms. The discovery of oil in 1938 transformed the country. Development programs, which were delayed due to the onset of the Second World War in 1939, began in earnest in 1946 and by 1949 production was in full swing. Oil has provided Saudi Arabia with economic prosperity and a great deal of political leverage in the international community.

Some Business and General Info

GDP: $590.9 billion - $23,300 per capita (2009 est.)

Religions Muslim, 100%

Currency: Saudi Riyal (SAR) (GBP1 = SAR 5.25)

Telephone Code: +966

Overview of the Research Industry

MR Association(s):

Saudi Arabia has no MR association. Economies in the Oil-rich The Cooperation Council for the Arab States of the Gulf (GCC) - including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates - are booming and companies across industry sectors are dedicating marketing activities to the sub-region. The result is the continued rapid growth of consumer research with a total MR spend of USD 130m in 2008 an absolute growth of 18.2% (net 6.6%) on 2007.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook, Saudi Arabia exported $192.3 billion worth of goods in 2009,90% of which comprised of petroleum and petroleum products. These exports went principally to Japan, South Korea, the US, China, India, Taiwan and Singapore. Imports in the same year were worth $87.1 billion, consisting of machinery and equipment, foodstuffs, chemicals, motor vehicles, textiles, mostly from the US, China, Germany, Japan, South Korea, India, the UK and France.

Saudi Arabia's command economy is petroleum-based; roughly 75% of budget revenues and 90% of export earnings come from the oil industry. The oil industry comprises about 45% of Saudi Arabia's gross d'mestic product, compared with 40% from the private sector (see below). Saudi Arabia officially has about 260 billion barrels of oil reserves, comprising about one-fifth of the world's proven total petroleum reserves.

Saudi Arabia is one of only a few fast-growing countries in the world with a high per capita income of $20,700 (2007). Saudi Arabia will be launching six "economic cities" (e.g. King Abdullah Economic City) which are planned to be completed by 2020. These six new industrialized cities are intended to diversify the economy of Saudi Arabia, and are expected to increase the per capita income. The King of Saudi Arabia has announced that the per capita income is forecast, to rise from $15,000 in 2006 to $33,500 in 2020. The cities will be spread around Saudi Arabia to promote diversification for each region and their economy, and the cities are projected to contribute $150 billion to the GDP.

My view
from...
Saudi Arabia
Researchers Talk!
Have your say!
If you are a researcher based in Saudi Arabia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Nigel Clarkson, Managing Director, MASMI (Marketing Research) Saudi Arabia
November 1999. 'They only want to speak to a man', said my female colleague at ASDA. On my way to take the phone I was thinking how I might chastise the caller for being sexist. Within seconds the head-hunter had explained why, and as best as I could I was huddling the phone out of earshot in the corner of the office.