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Welcome To Sudan / South Sudan
Country number
68
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
    View full entry

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An Introduction to Sudan / South Sudan

On 9th July 2011, The Republic of Sudan, until then the largest country in Africa and the Arab world, split into two uneven parts - the smaller, South Sudan is still, as of June 2013, the world's newest country. Divided in two by the River Nile, Sudan has a history that stretches back to antiquity, often alongside Egypt's history as the two countries had an on-again off-again relationship covering centuries. Formerly a British colony, Sudan gained independence in 1956, and has been in a state of civil, ethnic or religous war ever since. During the course of these protracted conflicts, roughly two million people have died as a result of the wars, with a further four million displaced at least once. See full country profile.

Latest Research News from Africa

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Know of an MR agency based in Sudan / South Sudan? We don't - please get in touch


Fast Facts
Map of Sudan / South Sudan
CAPITAL: Khartoum
GOVERNMENT: Federal presidential republic
AREA: 2,505,813 sq km
POPULATION: 43,939,598 (July 2010 est.)
MAJOR LANGUAGE: Arabic, English
Gravity tap!
Gravity tap!


Kushtie: Sudan has more pyramids than Egypt - at last count over 220. These were built for Kings, Queens, and nobility by The Kingdom of Kush (in present day Sudan) which centred on Khartoum where the Blue and the White Nile converge. The Kushites started building their tall thin pyramids after the Egyptians had stopped in around 500 BC and were still building them in 300 AD. Kush is the Kingdom in Conan the Barbarian.

A little More Knowledge?
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Sudan / South Sudan in Profile

On 9th July 2011, The Republic of Sudan, until then the largest country in Africa and the Arab world, split into two uneven parts - the smaller, South Sudan is still, as of June 2013, the world's newest country. Divided in two by the River Nile, Sudan has a history that stretches back to antiquity, often alongside Egypt's history as the two countries had an on-again off-again relationship covering centuries. Formerly a British colony, Sudan gained independence in 1956, and has been in a state of civil, ethnic or religous war ever since. During the course of these protracted conflicts, roughly two million people have died as a result of the wars, with a further four million displaced at least once.

The most recent civil war ended in 2005 with a truce reliant on an independence referendum in 2011. However the ruling National Congress (NCP) established itself as the sole political party in the state and has supported the use of recruited Arab militias in guerrilla warfare, such as in the ongoing conflict in Darfur. Since then thousands of people have been displaced and killed, and the need for humanitarian care in Darfur has attracted worldwide attention. The conflict has been described as genocide.

Some Business and General Info

GDP: $92.52 billion (2009 est.) - $2,200 per capita(2009 est.)

Religions Sunni Muslim 70% (in north), Christian 5% (mostly in south and Khartoum), indigenous beliefs 25%

Currency: Sudanese Pound (SDG) - No current exchange rate available

Telephone Code: +249

Research Industry

Sudan has no MR association and no locally-based research providers.

Overview of Trade and Industry

Exports from Sudan were worth $7.56 billion - made up of oil, cotton, and agricultural products, largely to Asian countries. Imports were worth slightly more at $8.25 billion comprising of food, chemicals, textiles and various other goods from a number of countries in Asia and Africa.

Prior to splitting, Sudan had the 17th fastest growing economy in the world - although it faces huge problems created mainly by an extremely low per capita output. There are large oil reserves in the country, production currently stands at over half a million barrels a day alongside a large number of other rich mineral sources. Agriculture production remains Sudan's most important sector, employing 80% of the workforce and contributing 39% of GDP, but most farms remain rain-fed and susceptible to drought. Instability,adverse weather, and weak world agricultural prices-ensures that much of the population will remain at or below the poverty line for years.

My view
from...
Sudan / South Sudan
Researchers Talk!
Have your say!
If you are a researcher based in Sudan / South Sudan, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Julia Midland, Senior Analyst at ORB International
Polling in South Sudan - the world's newest nation - offers the opportunity to work in an under-researched environment and understand changing public opinion during a dynamic period in the young country's history.