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Welcome To Egypt
Country number
67
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Egypt

The Arab Republic of Egypt is a transcontinental country, mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is a major power in Africa, the Mediterranean region and the Islamic world. The great majority of Egypt's estimated 79 million people live near the banks of the Nile River, where the only arable land is found - large areas of the Sahara Desert are sparsely inhabited. About half of Egypt's residents live in urban areas. See full country profile.

Latest Research News from Middle East and Africa

Nov 16
In the US, ad industry strategists Megan Kent and Betsy Liegey have set up a brand and customer experience design consultancy called THE GO LAB, with an offer including consumer research, VOC data analysis, competitive audits and UX journey mapping. Nov 16 2017
Nov 14
Edinburgh-based ad measurement and optimization firm TVSquared has acquired German television ad tracking specialist wywy. Terms of the deal were not disclosed. Nov 14 2017


0 current Middle Eastern and African jobs at present - sorry



Fast Facts
Map of Egypt
CAPITAL: Cairo
GOVERNMENT: Republic
AREA: 1,001,450 sq km
POPULATION: 80,471,869 (July 2010 est.)
MAJOR LANGUAGE: Arabic
Bahari, Luxor
Bahari, Luxor


Mother of Invention The Ancient Egyptians invented a lot of things. Some, like slavery, are not regarded as high achievements; but at least six are still in use today: condoms (originally made from linen), high heeled shoes (a status symbol for rich people), the pen, deodorant and the water clock; and of course paper.

A little More Knowledge?
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Egypt in Profile

The Arab Republic of Egypt is a transcontinental country, mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is a major power in Africa, the Mediterranean region and the Islamic world. The great majority of Egypt's estimated 79 million people live near the banks of the Nile River, where the only arable land is found - large areas of the Sahara Desert are sparsely inhabited. About half of Egypt's residents live in urban areas.

Egypt is famous for its ancient civilization, spanning some three thousand years before Roman conquest in 31 BC, and with a legacy including some of the world's most iconic monuments, such as the Giza pyramid complex and Great Sphinx; impressive systems of mathematics, medicine and irrigation; some of the first ships; and the world's first known peace treaty.

Some Business and General Info

GDP: $468.7 billion (2009 est.) - $5,900 (2009 est.) per capita

Religions Muslim (mostly Sunni) 90%, Coptic 9%, other Christian 1%

Currency: Egyptian Pound (EGP) - GBP 1 = EGP 8.98

Telephone Code: +20

Overview of the Research Industry

MR Association(s):

Association: We can find no evidence of a MR Association in Egypt - however, there are a number of agencies working there.

Statistics: In 2008, Egypt had the 5th fastest growing market (net) in EMEA, growing by 7.1%, with a turnover of $USD 26m - the 50th largest MR Market in the World. The spend equates to $USD 0.35 per capita, or 2.8% of ad spend.
Source: ESOMAR

Overview of Trade and Industry

Egypt's main export partners are the USA, Italy, Spain, India, Saudi Arabia, Syria, France and South Korea, with exports totalling $23.09 billion in 2009 and centred around crude oil and petroleum products, cotton, textiles, metal products, chemicals and processed food. The main import partners are the USA, China, Germany, Italy and Turkey, with imports of machinery and equipment, foodstuffs, chemicals, wood products and fuels totalling $45.56 billion in 2009.

Egypt's economy depends mainly on agriculture, media, petroleum exports, and tourism; there are also more than three million Egyptians working abroad, mainly in Saudi Arabia, the Persian Gulf and Europe. A rapidly growing population, limited arable land, and dependence on the Nile all continue to overtax resources and stress the economy.

The government has invested in communications and physical infrastructure. Egypt has received U.S. foreign aid (since 1979, an average of $2.2 billion per year) and is the third-largest recipient of such funds from the United States following the Iraq war. Its main revenues however come from tourism as well as traffic passing through the Suez Canal.

Egypt has a developed energy market based on coal, oil, natural gas and hydro power. Substantial coal deposits are located in the northeast Sinai, and are mined at the rate of about 600,000 metric tons per year. Oil and gas are produced in the western desert regions, the Gulf of Suez, and the Nile Delta. Egypt has huge reserves of gas, estimated at 1,940 cubic kilometres.

Source: CIA World Factbook.

My view
from...
Egypt
Researchers Talk!
Have your say!
If you are a researcher based in Egypt, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Amr Kais, CEO, Ipsos Egypt.
What's your background? How did you end up working in Market Research?

I started my career in finance at Royal Dutch Shell in Egypt, where I learned that finance is the backbone of any decision making. However, since my university studies my pass'on was for marketing, and I moved to marketing within the same organization. After several years and with wider exposure to other industries also within the marketing field, I started academic teaching and professional training in marketing and marketing research.