MrWeb's MR-a-thon

Beijing to London, via... Everywhere!


Welcome To Hong Kong
Country number
6
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Hong Kong

The Hong Kong Special Administrative Region (SAR) of China, as it's now officially known, comprises Hong Kong Island, Kow'oon and the New Territories, and about 235 outlying islands. Occupied by the British in 1841, the territory was handed to China in 1997, 13 years after a joint (Anglo-Chinese) Declaration which stipulated that its capitalist system and way of life would remain unchanged for 50 years. Its foreign affairs and defence are the responsibility of the Chinese Government. See full country profile.

Latest Research News from Hong Kong

Sep 8
US data intelligence specialist cogint and Hong Kong-based marcoms firm BlueFocus are to combine assets to form a new global marketing services organization. As part of the deal, cogint will spin off its data and analytics operations and assets into a separate company called Red Violet. Sep 8 2017
Aug 18
Emerging markets specialist Borderless Access has added Malaysia and Hong Kong to its list of proprietary panels. Aug 18 2017


15 current Hong Kong jobs including:

Community Manager, Hong Kong, $US 31,000 - (posted Sep 4 2017)
Director - Global Data Management Business, Hong Kong, In the region of $HK 60,000 per month negotiable - (posted Aug 30 2017)
Manager - Global Data Management Business, Hong Kong, $HK Negotiable package - (posted Aug 30 2017)
Senior Associate Director, Hong Kong, $US 125,000 - (posted Aug 17 2017)


Fast Facts
Map of Hong Kong
CAPITAL: Hong Kong
GOVERNMENT: Limited democracy
AREA: 1,092 sq km
POPULATION: 7,089,705 (July 2010 est.)
MAJOR LANGUAGE: Chinese (Cantonese), Chinese dialects, English
Victoria Harbour, Hong Kong
Victoria Harbour, Hong Kong




A little More Knowledge?
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Hong Kong in Profile

The Hong Kong Special Administrative Region (SAR) of China, as it's now officially known, comprises Hong Kong Island, Kow'oon and the New Territories, and about 235 outlying islands. Occupied by the British in 1841, the territory was handed to China in 1997, 13 years after a joint (Anglo-Chinese) Declaration which stipulated that its capitalist system and way of life would remain unchanged for 50 years. Its foreign affairs and defence are the responsibility of the Chinese Government.

One of the 'four Asian tigers' of the late twentieth century, services make up 85-90% of its mature economy. At present, growth is driven mostly by tourism and trade.

Some Business and General Info

GDP: US$301,3bn (-3% on 2008) - per capita US$42,700 (2009 est.)

Religions 99% Chinese, 1% other; Buddhism and Taoism (majority)

Currency: HK Dollar, pegged to the US Dollar at HK$7.8 = US$1

Telephone Code: +852

FCO


Overview of the Research Industry

MR Association(s):

Hong Kong Institute of Marketing.

The territory's MR industry has grown almost 40% in five years (2008 ESOMAR figure was $97m) - slower than most of the fast-developing nations in the region but still very rapid for a relatively well-developed economy. MR spend as a percentage of ad spend is very low at 1.5%.
Source: ESOMAR

Overview of Trade and Industry

Hong Kong is one of the world's leading trading and financial centres, the eleventh largest trader in the world, the largest source of foreign direct investment amongst Asian economies and the largest external investor in every mainland province of China. Its highly capitalist economy has been ranked as the most free economy in the world in the Index of Economic Freedom for 14 consecutive years, and it boasts the greatest concentration of corporate headquarters in the Asia-Pacific region. The Hong Kong Stock Exchange is the sixth largest in the world, with a market capitalisation of US$2.97 trillion as of October 2007, and the second highest value of initial public offerings, after London. Hong Kong's GDP per capita grew in real terms at an annual rate of 6.5% from 1965 to 1989, such that by 1990 Hong Kong's per capita income had officially surpassed that of the ruling United Kingdom.

My view
from...
Hong Kong
Researchers Talk!
Have your say!
If you are a researcher based in Hong Kong, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Matthew Carr, Managing Director APAC, Illuminas Global
The last time I wrote one of these articles we were just entering the business end of the GFC. Two years on and Hong Kong's energy and pragmatism are undimmed - as illustrated by economic data.
Nicole Hessing, Co-Founder & Director - Radar Global
Known for its neon-lit skyscrapers, mirrored office towers and being densely populated, to me - being the co-founder of a truly independent boutique market research start up - Hong Kong is a city of opportunities.