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Welcome To The Philippines
Country number
7
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to The Philippines

The Philippines comprises 7,107 islands in the western Pacific Ocean. Populated by an Australo-Melanesian people, the Negritos, at least 30,000 years ago, the islands became a Spanish colony in the 16th century, and were ceded to the USA in 1898 and granted independence in 1946. See full country profile.

Latest Research News from The Philippines

Nov 16
In the US, ad industry strategists Megan Kent and Betsy Liegey have set up a brand and customer experience design consultancy called THE GO LAB, with an offer including consumer research, VOC data analysis, competitive audits and UX journey mapping. Nov 16 2017
Nov 15
Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. Nov 15 2017


5 current Filipino jobs including:

Associate Research Director, Laos, $US 40,000 plus bonus and allowances - (posted Sep 27 2017)
Associate Director (Quantitative), Vientiane, Laos, $US 40,000 after tax - (posted Sep 27 2017)
Qualitative Senior Research Manager, Philippines, PHP 100,000pm - (posted Aug 23 2017)
Associate Director, Philippines, $US 28,000 - (posted Aug 22 2017)


Fast Facts
Map of The Philippines
CAPITAL: Manila
GOVERNMENT: Constitutional Republic
AREA: 300,000 sq km
POPULATION: 99,900,177 (July 2010 est.) (July 2010 est.)
MAJOR LANGUAGE: Spanish until 1987. Since then, the two official languages are Filipino, and English.
At anchor! The Philippines
At anchor! The Philippines


Work coming in, work going out... The FCO notes that: The easy availability of English speakers makes the Philippines an increasingly popular location for call centres and business process outsourcing - see DRNO articles. Wikipedia notes that as of 2007, 8% of Filipinos were living abroad as migrant labourers.

A little More Knowledge?
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The Philippines in Profile

The Philippines comprises 7,107 islands in the western Pacific Ocean. Populated by an Australo-Melanesian people, the Negritos, at least 30,000 years ago, the islands became a Spanish colony in the 16th century, and were ceded to the USA in 1898 and granted independence in 1946.

The Philippines is the world's 12th most populous country with c100m people, 83% of them Roman Catholic. Rapid GDP growth in the 1960s and 70s (second in Asia only to Japan) was followed by three decades of slower growth, although in recent years it has resurged and in 2007 it led SE Asia (7.3%).

Some Business and General Info

GDP: $160.9bn / per capita $1,745 (2009 est.)

Religions Roman Catholic (83%), Protestant (9%), Muslim (5%) and others (3%).

Currency: Philippine peso (PHP) = 100 centavos or sentimos

Telephone Code: +63

FCO


Overview of the Research Industry

MR Association(s):

Market and Opinion Research Society of the Philippines

MR industry turnover has more than doubled since 2003 according to ESOMAR, from $27m to $58m. This includes a very large jump in 2007 (2006 figure: $44m). The media research sector has seen some controversy in the past few years, with television company ABS-CBN Broadcasting Corp suing AGB Nielsen Media Research (AGB) for allegedly fixing ratings, and (separately) the country's senate considering regulation of opinion polls due to a members' concern that otherwise 'public survey firms would run the government and society'.
Source: ESOMAR

Overview of Trade and Industry

My view
from...
The Philippines
Researchers Talk!
Have your say!
If you are a researcher based in The Philippines, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in the Philippines, in whatever capacity, then we would love to hear from you!