MrWeb's MR-a-thon

Beijing to London, via... Everywhere!


Welcome To Ethiopia
Country number
72
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
    View full entry

    Agency Logo

  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
    View full entry

    Agency Logo

  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
    View full entry

    Agency Logo

  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
    View full entry

    Agency Logo

An Introduction to Ethiopia

Ethiopia (officially the Federal Democratic Republic of Ethiopia) is the second-largest country by population in Africa. A monarchy for much of its history, the Ethiopian dynasty can trace its roots back as far as the second Century BC. As well as this, Ethiopia is also one of the oldest sites of human existence, having yielded some of humanity's oldest remains and artifacts. See full country profile.

Latest Research News from Africa

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Know of an MR agency based in Ethiopia? We don't - please get in touch


Fast Facts
Map of Ethiopia
CAPITAL: Addis Ababa
GOVERNMENT: Republic
AREA: 1,104,300 sq. km
POPULATION: 88,013,491 - note: estimates for this country explicitly take into account the effects of excess mortality due to AIDS.
MAJOR LANGUAGE: Amharic
At the market, Addis Ababa, Ethiopia
At the market, Addis Ababa, Ethiopia


Haile Esteemed: Emperor of Ethiopia, Haile Selassie I, was (and is) revered as the returned Messiah of the Bible, and God incarnate, among the Rastafari movement. Begun in Jamaica in the 1930s, the movement perceives Haile Selassie as a messianic figure who will lead a future golden age of eternal peace, righteousness, and prosperity. Selassie himself died in 1975, an Ethiopian Orthodox Christian.

A little More Knowledge?
Go to next country



Ethiopia in Profile

Ethiopia (officially the Federal Democratic Republic of Ethiopia) is the second-largest country by population in Africa. A monarchy for much of its history, the Ethiopian dynasty can trace its roots back as far as the second Century BC. As well as this, Ethiopia is also one of the oldest sites of human existence, having yielded some of humanity's oldest remains and artifacts.

Modern Ethiopia and its current borders are a result of significant territorial reduction in the north and expansion in the south toward its present borders. In 1974, the dynasty led by Haile Selassie was overthrown as civil wars intensified. Since then, Ethiopia has seen a variety of governmental systems. Today, Addis Ababa is still the headquarters of the African Union, the Nile Basin Commission, the Pan African Chamber of Commerce (PACCI) and UNECA. Ethiopia has the largest number of UNESCO World Heritage Sites in Africa.

Some Business and General Info

GDP: $84.02 billion (2010 est.) - $1,000 Per Capita

Religions Orthodox 43.5%, Muslim 33.9%, Protestant 18.6%, traditional 2.6%, Catholic 0.7%, other 0.7% (2007 Censu')

Currency: Birr (ETB) - GBP1 = ETB 26

Telephone Code: +251

Research Industry

Ethiopia has no MR association and no locally-based research providers as far as we know. If you know better, please do get in touch.

Overview of Trade and Industry

2010 saw exports worth $1.729bn leave Ethiopia - including gold, live animals and coffee - heading towards Asian, African and European territories. Imports had a much greater value - over $7.5bn - and included cars, live animals, and machinery among other things. The bulk of imports to Ethiopia came from China and the US, as well as Middle-Eastern and Asian countries.

Ethiopia, which has Africa's second biggest hydropower potential, is the source of over 85% of the total Nile water flow and contains rich soils, but it nevertheless underwent a series of famines in the 1980s, resulting in the death of hundreds of thousands. Slowly, however, the country has begun to recover, and today Ethiopia has the biggest economy in East Africa. There has been some political opposition to policies aimed since 1991 at improving the economy; as well as a 2008 drought which slowed progress. The effectiveness of these policies is reflected in ten percent yearly economic growth from 2003-2008.

Despite these economic improvements, urban and rural poverty remains an issue in the country. Ethiopia is often referred to as the 'water tower' of Eastern Africa because of the many (14 major) rivers that pour off the high tableland. It also has the greatest water reserves in Africa, but few irrigation systems in place to use it. Just 1% is used for power production and 1.5% for irrigation. Ethiopia is the top coffee and honey-producing country in Africa, and home to its largest population of livestock.

My view
from...
Ethiopia
Researchers Talk!
Have your say!
If you are a researcher based in Ethiopia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Ethiopia, in whatever capacity, then we would love to hear from you!