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Welcome To Kenya
Country number
73
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Kenya

Research indicates that modern man (Homo habilis) first appeared in Kenya, and as a result Kenya and its East African neighbours are generally considered to be the cradle of mankind. A former British colony, Kenya gained independence as a nation in 1963, becoming a republic in its own right in 1964. Nowadays, Kenya is a major African country classified as developing (or sometimes emerging) nation. It has the largest GDP in East and Central Africa, and Nairobi is a major commercial hub. See full country profile.

Latest Research News from Africa

Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017
Aug 29
Kantar has named Karin Du Chenne as CEO of Insights in South Africa; Stephany Brewer as Chief Client Officer of Insights in Africa and the Middle East; Noeraan Hendricks as Transformation Director; and Gisela Seeley as Country Leader for Kantar Media South Africa. Aug 29 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)


Fast Facts
Map of Kenya
CAPITAL: Nairobi
GOVERNMENT: Republic
AREA: 580,367 sq. km
POPULATION: 40,046,566 - note: estimates for this country explicitly take into account the effects of excess mortality due to AIDS (July 2010 est.)
MAJOR LANGUAGE: Swahili, English
Kenya, Masai Mara Cheetahs, Kenya
Kenya, Masai Mara Cheetahs, Kenya


The Ghost and the Darkness: were two Tsavo lions (a b'eed characterised by manelessness and a taste for human flesh) who terrorised a British project to build a railway bridge over the Tsavo River in 1898. Over the course of nine months the pair managed to abduct and eat approx 100 of the Indian workers, the remainder of whom fled. Work was only resumed after Lt Col John Henry Patterson killed both lions three weeks apart.

The lions spent several years on Patterson's floor as rugs and are now on display at the Chicago Field Museum. Two movies have been made of the story: Bwana Devil (1952) and The Ghost and the Darkness (1996).

A little More Knowledge?
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Kenya in Profile

Research indicates that modern man (Homo habilis) first appeared in Kenya, and as a result Kenya and its East African neighbours are generally considered to be the cradle of mankind. A former British colony, Kenya gained independence as a nation in 1963, becoming a republic in its own right in 1964. Nowadays, Kenya is a major African country classified as developing (or sometimes emerging) nation. It has the largest GDP in East and Central Africa, and Nairobi is a major commercial hub.

Traditionally, Kenya has produced world-renowned coffee and tea and recently has developed a strong horticultural industry, becoming a major exporter of fresh flowers to Europe. A strong service industry is driven by the telecommunications sector which is one of the most successful and innovative in Africa. Kenya has numerous wildlife reserves containing thousands of animal species - including the 'Big Five' - Lions, African Elephants, Cape Buffalo, Leopards and Rhinoceroses.

Some Business and General Info

GDP: $65.95 billion (2010 est.) - $1,600 per capita

Religions Protestant 45%, Roman Catholic 33%, Muslim 10%, indigenous beliefs 10%, other 2%

Currency: Kenyan Shilling (KES) - GBP 1 = KES 131.2

Telephone Code: +254

Overview of the Research Industry

MR Association(s):

The Marketing and Social Research Association (MSRA)

The Marketing and Social Research Association (MSRA) is based in Nairob. They have both corporate and individual membership. The 2010 MSRA survey, conducted amongst Kenyan research agencies, recorded outstanding growth for the East African research industry with member revenues increasing by 26%.

Statistics: According to ESOMAR: in 2008, Kenya had the strongest growth (after inflation) in Africa at 12.8%. The market research market was 57th largest in the world. The spend equates to $USD 0.35 per capita.
Source: ESOMAR

Overview of Trade and Industry

Tea, coffee, fish, petrol and cement make up the majority of Kenyan exports, with a net worth of $5.14bn in 2010, primarily sent to European and other African countries, although Pakistan is a major export partner as well. The value of imports was approximately double that of exports ($10.4bn) and was mainly geared towards construction - machinery, transportation equipment, petrol, vehicles, metals and plastics. These mainly came from Asia and Africa, with India being the largest partner.

Kenya's economy is market-based, with a few state-owned infrastructure enterprises, and maintains a liberalized external trade system. The country is generally perceived as Eastern and Central Africa's hub for Financial, Communication and Transportation services. As at May 2010, economic prospects are positive with 4-5% GDP growth expected, largely because of expansions in tourism, telecommunications, transport, construction and a recovery in agriculture. The World Bank predicts growth of 4% in 2010 and a potential of 4.9% growth in 2011. These improvements are supported by a large pool of English speaking professional workers.

My view
from...
Kenya
Researchers Talk!
Have your say!
If you are a researcher based in Kenya, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Kenya, in whatever capacity, then we would love to hear from you!