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Welcome To Rwanda
Country number
75
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Rwanda

The Republic of Rwanda has been settled by humans since the Stone Age - firstly by hunter gatherers, and then by the Bantu, who eventually divided in to Hutus and Tutsis. The Tutsi Kingdom of Rwanda dominated from the mid-eighteenth century, both pre-and post- European colonisation. The Hutu population revolted in 1959, establishing an independent Hutu state in 1962. The Tutsi-led Rwandan Patriotic Front (RPF) launched a civil war in 1990, which was followed by the 1994 genocide, in which Hutu extremists killed an estimated 500,000 to 1 million Tutsis and moderate Hutus. See full country profile.

Latest Research News from Africa

Sep 25
MarketVision Research has appointed former Nielsen exec Laura Moussa in its Dubai office, as Director of its Qualitative Division, supporting growth in the region. Sep 25 2017
Sep 11
In London, on-demand panel and sample company Innovate has appointed former dataSpring exec Rie Nagai as Managing Director, EMEA. Sep 11 2017


3 current African jobs:

Account Manager, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Account Director - Qualitative, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Client Service Director, Johannesburg, $ salary not stated - (posted Aug 23 2017)
Know of an MR agency based in Rwanda? We don't - please get in touch


Fast Facts
Map of Rwanda
CAPITAL: Kigali
GOVERNMENT: Republic; presidential, multiparty system
AREA: 26,338 sq km
POPULATION: 11,370,425 (July 2011 est - taking in to account the effect of AIDS in the region)
MAJOR LANGUAGE: Kinyarwanda, French, English
Mountain Gorilla, Rwanda
Mountain Gorilla, Rwanda


This is Cr*p Imigongo is a traditional Rwandan art form produced using cow dung and generally by women. Dung is placed onto wooden boards in patterns including spiral and geometric designs, and left to harden. It is then decorated using colours made from organic material, traditionally black, white, red, grey and beige-yellow but with other colours increasingly used. The designs are used on walls, pottery and canvas. These skills almost died out during the genocide, but have been saved by a women's collective who have revived this unique art form.

A little More Knowledge?
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Rwanda in Profile

The Republic of Rwanda has been settled by humans since the Stone Age - firstly by hunter gatherers, and then by the Bantu, who eventually divided in to Hutus and Tutsis. The Tutsi Kingdom of Rwanda dominated from the mid-eighteenth century, both pre-and post- European colonisation. The Hutu population revolted in 1959, establishing an independent Hutu state in 1962. The Tutsi-led Rwandan Patriotic Front (RPF) launched a civil war in 1990, which was followed by the 1994 genocide, in which Hutu extremists killed an estimated 500,000 to 1 million Tutsis and moderate Hutus.

Rwanda's economy suffered heavily during the genocide, but has since strengthened. The country has few natural resources, and the economy is based mostly on subsistence agriculture. Coffee and tea are the major cash crops for export. Tourism is a fast-growing sector and is now the country's leading foreign exchange earner. The most popular tourist destination is the Volcanoes National Park and the most popular activity is the tracking of mountain gorillas.

Some Business and General Info

GDP: $11.84 billion (2010 est.) $1,100 (2010 est.) per capita

Religions Roman Catholic 56.5%, Protestant 26%, Adventist 11.1%, Muslim 4.6%, indigenous beliefs 0.1%, none 1.7% (2001)

Currency: Rwandan Franc (RWF) - GBP1 = RWF 962

Telephone Code: +250

Overview of the Research Industry

MR Association(s):

Rwanda has no MR association and no locally-based research providers as far as we know. If you know differently, please get in touch!

Statistics: According to ESOMAR, the East African MR Industry (Kenya, Sudan, Tanzania, Uganda, Rwanda and Burundi) had a turnover of $USD 34m in 2009, representing net growth of 14% on 2008.
Source: ESOMAR

Overview of Trade and Industry

During the genocide of 1994, widespread loss of life, failure to maintain infrastructure, looting and neglect of cash crops caused a huge drop in GDP, resulting in the withdrawal of private and external investment. The economy has since strengthened - although 90% of working people are employed on farms. Despite Rwanda's fertile ecosystem, food production often does not keep pace with population growth, and food imports are required. Tourism, including gorilla tracking, generated $USD 214m in 2008, an increase of 54% on the previous year.

Rwanda exported $226m worth of goods (including coffee, tea, hides and tin) in 2010, with major export markets including China, Thailand and other African nations.

Imports far outweighed exports with a total value of $1.047bn in 2010. Commodities imported ranged from food to construction material, coming in the main from Africa (31.45% of imports), as well as Asia, the Middle East and Europe.

My view
from...
Rwanda
Researchers Talk!
Have your say!
If you are a researcher based in Rwanda, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Rwanda, in whatever capacity, then we would love to hear from you!