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Elephants Can't Jump
Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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Firefish Ltd
29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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Grass Roots
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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DIGITAL-MR
In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Uganda
Uganda, known as the 'Pearl of Africa' is a landlocked country in East Africa. The British arrived in Uganda in the 1860s while searching for the source of the Nile. By 1888, Uganda was under the charter of the British East Africa Company, ruled as a British Protectorate from 1894 until gaining its independence in 1962 and proclaimed a republic by a new constitution in 1967. See full country profile.Latest Research News from Africa
1 current African job:
GOVERNMENT: Republic
AREA: 241,038 sq km
POPULATION: 34,612,250 (July 2011 est - taking in to account the effect of AIDS in the region)
MAJOR LANGUAGE: Swahili, English
Some business and general info
The Market Research Industry
Trade and Industry in Uganda
A little More Knowledge?
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Uganda, known as the 'Pearl of Africa' is a landlocked country in East Africa. The British arrived in Uganda in the 1860s while searching for the source of the Nile. By 1888, Uganda was under the charter of the British East Africa Company, ruled as a British Protectorate from 1894 until gaining its independence in 1962 and proclaimed a republic by a new constitution in 1967.
Without first calling elections, Milton Obote was declared the executive President. He was deposed from office in 1971 by Idi Amin, who ruled the country for the next eight years - costing an estimated 300,000 Ugandans their lives. Amin's reign ended in 1979 leading to the return of Obote, but since 1985 the country has been ruled by the National Resistance Army (NRA) operating under the leadership of the current president, Yoweri Museveni, with various powerful rebel groups also at large.
GDP: $41.7 billion (2010 est.) $1,200 (2010 est.) per capita
Religions Roman Catholic 41.9%, Protestant 42% (Anglican 35.9%, Pentecostal 4.6%, Seventh Day Adventist 1.5%), Muslim 12.1%, other 3.1%, none 0.9% (2002 census)
Currency: Ugandan Shilling (UGX) - GBP 1 = UGX 3,874
Telephone Code: +256
Uganda has substantial natural resources, including fertile soils, regular rainfall, and sizable mineral deposits of copper and cobalt. The country has largely untapped reserves of both crude oil and natural gas. While agriculture used to account for 56% of the economy in 1986, with coffee as its main export, it has now been surpassed by the services sector, which accounted for 52% percent of GDP in 2007. Since 1986, the government has acted to rehabilitate an economy devastated during the regime of Idi Amin and subsequent civil war.
Economic growth has not always led to poverty reduction. Despite an average annual growth of 2.5% between 2000 and 2003, poverty levels increased by 3.8% during that time. This has highlighted the importance of avoiding jobless growth and is part of the rising awareness in development circles of the need for equitable growth not just in Uganda, but across the developing world.
Uganda depends on Kenya for access to international markets. A part of the East African Community, it is also a potential member of the planned East African Federation.
Exports of $2.941 billion (2010 est.) include coffee, fish and fish products, tea, cotton, flowers, horticultural products and gold, with a variety of markets mostly in neighbouring parts of Africa or in Western Europe. Imports totalled $4.474 billion in 2010 and include capital equipment, vehicles, petroleum, medical supplies and cereals. The main partners are Kenya 13.9%, India 12.79%, the UAE 11.16%, China 8.91%, South Africa, France, Japan and the US.
Email me:
laurence@mrweb.com
