B2B specialist Kadence has appointed former Nielsen Director Benjamin Webb as Managing Director of its operations in Kuala Lumpur, Malaysia.

Webb joins with more than 20 years’ market research experience. Most recently, he was a Director at Nielsen Malaysia, prior to which he was Head of Research for AMI Malaysia (now Synovate). He began his career in the UK with Gordon Simmons Research and NOP.

In his new role, Webb heads a team of eight, which includes recently appointed Jo-Ann Foo, who is in charge of the firm’s insight offering in Malaysia. Foo previously worked at Eureka Strategic Research (now IPSOS) in Australia, and before that at Illuminas in the UK.

Group Chairman Simon Everard comments: ‘Ben is a highly experienced researcher who will bring a wealth of experience and knowledge to the role, and an in-depth understanding of the Malaysian market. He is joined by a very skilled and passionate researcher in Jo-Ann, who will further strengthen our operations in the Asia-Pacific region.’

Kadence was founded in 1992, and now has offices in the US, UK, India, Malaysia, Singapore, Indonesia and China.

The company was recently named as the top market research company in The Sunday Times Best Green Companies in Britain list.

Web site: www.kadence.com .

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