Daily Research News Online

Toluna QuickSurveys - they said finding motorcycle drivers who like to cook and hunt using a DIY survey approach was impossible... not any more!

Most viewed items
in the last week...

  1.   * Havas Buys Social Media Marketing Agency Blink  
  2.   * System1 Group Anticipates Full Year Profit Decline  
  3.   * 'Creston' Ditched as Holding Company Name  
  4.   * StoryStream Raises Funds to Add AI Features  
  5.   WPP Slashes Full-Year Growth Forecast  
  6.   GfK Operations Chief Departs  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb Asia
MrWeb Australia

Iconoculture Founders Leave to Launch New Agency

April 14 2010
The founders of US-based market research agency Iconoculture have left to launch a new firm which will study consumer trends in those countries that make up the G-20.

Vickie Abrahamson and Mary MeehanVickie Abrahamson and Mary Meehan, who founded Iconoculture in 1992, have set up Panoramix Global, to provide an ongoing view of the G-20 consumer – tracking lifestyle and life-stage trends, in order to generate insights and solutions for business growth.

The Minneapolis-based firm has already launched a tracking study called ‘Foresights: The G-20 Consumer’, which the partners say will provide a ‘powerful lens’ for identifying future short and long-term brand risks and growth opportunities.

Using a cross-category, cross-demographic filter to collect data for consumer insights, the study identifies consumer shifts in consumption patterns, locates the motivators driving emerging consumer behavior and profiles the demographic groups and categories at the centre of change.

‘We're looking for major trends that drive people, culture and business,’ explained Abrahamson. ‘This is a new decade, and Panoramix represents a new consumer that needs to be understood.’

Web site: www.panoramixglobal.com .