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Iconoculture Hires Global Retail and Asia-Pac Directors

Consumer research and trends agency Iconoculture has appointed former Planet Retail researcher Greg Hodge as Director, Marketing Strategist, Global Retail in the UK; and consumer trends specialist Michael McCune as Director, Marketing Strategist, Asia-Pacific, based in the US. More

Indian Debut for Iconoculture

Minneapolis, USA-based consumer research and consultancy firm Iconoculture has launched an Indian advisory service. More

Iconoculture Adds UK Consumer Advisory Service

Minneapolis-based consumer research and trend spotting specialist Iconoculture has introduced a Consumer Advisory Service offering insights for UK-focused marketing initiatives. More

Iconoculture Sold

Iconoculture, the Minneapolis-based consumer research company known for its 'dig deep' approach to trend spotting, has been acquired by Corporate Executive Board (CEB) for more than $15m. More

Iconoculture Founders Leave to Launch New Agency

The founders of US-based market research agency Iconoculture have left to launch a new firm which will study consumer trends in those countries that make up the G-20. More

Firms Link for Lifestyle Trends Analysis

US-based consumer research agency Iconoculture has partnered with Swedish market research technology provider Dapresy to drive a study of values and lifestyle trends across 17 countries in North and South America, Europe and Asia. More

Iconoculture Readies for European Expansion with New Hires

Consumer research firm Iconoculture has appointed former GfK Roper Consulting executives Nick Chiarelli in London and Anders Brogren in Sweden, to lead its expansion into Western Europe. More

Iconoculture Hires for Packaging Research Launch

In the US, consumer research firm Iconoculture has launched a service to reveal how consumers' values influence their packaging preferences. It will be run by two newly appointed industry veterans with a combination of nearly 50 years' packaging expertise. More

$10m for Consumer Trend Spotters

US consumer trend research firm Iconoculture has secured $10m in a financing round led by venture capitalists WaldenVC, with Venture Strategy Partners and General Mills as additional investors. The company will use the funds to expand its product range and geographic reach. More

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