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New Partner for Web Analytics Demystified

US consultancy Web Analytics Demystified has appointed former Omniture exec Josh West as a Partner, to manage the firm's tag management, core technology, and custom development practice. More

Alliance for Web Analytics Demystified and Webtrends

Online measurement firms Web Analytics Demystified and Webtrends have paired up to promote the latter's digital intelligence solution, Webtrends Streams, across North America. More

Former Adobe Man Joins Web Analytics Demystified

US consultancy Web Analytics Demystified has appointed former Adobe exec Kevin Willeitner as a Partner, to lead the company's analytics systems integration, technical, and dashboard consulting. More

Web Analytics Demystified Nabs Adobe Exec

US consultancy Web Analytics Demystified has appointed former Adobe exec Brian Hawkins as a Partner, to work directly with clients to deliver site testing, optimization and personalization capabilities. More

GUARDS Offers Consumer Data Collection Audit

US consultancy Web Analytics Demystified is piloting a new methodology known as GUARDS, which it claims is the world's first audit and certification system for consumer data collection platforms. More

Omniture Specialist Joins Web Analytics Demystified

US consultancy Web Analytics Demystified has appointed Adam Greco as a Senior Partner, to help the firm broaden its range of digital measurement services. More

Report Sets Out Mobile Measurement 'Essentials'

A new report produced by Eric Peterson, founder and Senior Partner at Web Analytics Demystified, addresses the issues surrounding mobile measurement, and sets out a framework to better convert qualitative feedback into improved measurement of mobile initiatives. More

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