Marketing Analytics Expert Seely Rejoins [x+1]

In New York, Bill Seely has returned to behavioural targeting specialist [x+1] as Vice President of Analytics, after a three year break during which he held senior roles at companies such as Publicis Modem.

Founded in 1999, [x+1] has developed statistical modelling technology to control traditional direct marketing techniques online. The firm recently partnered with analytics firm MarketShare to help marketers optimize their mix of offline and online media.

Seely re-joins the firm with a background in marketing, quantitative analysis and database technology. He last worked for [x+1] between 2005 and 2008, when as Director, Marketing Optimization & Analysis, he used proprietary real-time optimization technology and applied statistical models to online marketing.

Earlier, he was VP WIM Marketing Analytics at the Bank of America, a Client Data Consultant at JP Morgan Chase, and Associate Manager of Marketing Analysis at Frito-Lay.

Most recently, Seely served as VP, Digital Measurement & Analytics at Publicis Modem, before which, he occupied analytics roles at Practical Marketing Analytics and Ensequence.

'Bill's undeniable talent, enthusiasm and vast knowledge of marketing analytics will be a welcome addition to our team,' states Chief Analytics Officer, Leon Zemel, to whom Seely will report. 'His insight and creativity in solving client problems are a tremendous asset, and his experience and knowledge of online marketing is second to none. We're glad to welcome him back into the [x+1] fold.'

Web site: www.xplusone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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