James Walker, formerly Chief Strategy and Development Officer at Nunwood, has moved to global brand and marketing consultancy Prophet to lead a new analytics practice with a presence in its London and New York offices.
Prophet offers a combination of strategy, creativity, and analytics services through its network of European and US offices. The new practice will offer a range of qual and quant market and brand equity research, along with customer insight services.
Walker's 20-year career to date has covered a range of analytics roles, from brand equity and marketing mix modelling, to micro-segmentation and sales and marketing process improvement. Most recently, he served as MD of video crowdsourcing agency MOFILM, prior to which he spent just over a year at Nunwood, helping to transform the firm's consultative approach, client services and international strategy.
Before this, Walker served as Global President of Accenture Marketing Sciences, running the division after the consulting giant bought his firm Edge Consulting in 2002. Earlier in his career, he held various leadership roles at WPP, including leading J.Walter Thompson's global marketing analytics business, and helping launch media agency MindShare.
Commenting on the launch of the new division, Prophet's Chairman and CEO Michael Dunn said: 'This move reflects Prophet's belief in the future of big data - and the increasing asset base around customer beliefs and behaviours. We are committed to helping marketers succeed by building our analytics expertise in bigger and bolder ways. James has the experience, skills, and vision to help us achieve this.'
Web site: www.prophet.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.