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Godfrey has spent most of his career in marketing and market research. He founded Simon Godfrey Associates (SGA) in 1985, and sold it to Research International in 2001, since when he has divided his time between consultancy, education and other activities - he studied Military History, gaining a PhD in 2009, and has written a book on British Army Communications in the Second World War. As well as a non-executive director he served as a technical advisor to BrainJuicer.