Audience Partners Receives Second Voter Targeting Patent

In the US, ad tech company Audience Partners has received a second patent for its platform, which enables political advertisers to target digital advertising utilizing voter data across any electronic device.

Based in Philadelphia, the company uses data science, programmatic ad-buying and proprietary first party data assets to provide cross-platform ad targeting services for clients including Senators, Governors, US Government agencies, hospitals and health insurers. Earlier this month, the firm received a patent for proprietary technology allowing political campaigns to use voter registration records and other data to target digital advertising.

Its new patent incorporates a broader use of political demographic and voter data within ad systems across all electronic devices including computers, mobile phones, tablets and addressable televisions. The firm says that Patent No. 9,092,805 further protects its invention that provides political media buyers and advocacy organizations with targeted, relevant audiences for programmatic digital ad campaigns across millions of devices.

Chairman and co-founder Jeff Dittus (pictured) comments: 'As audiences become more fragmented across the four digital screens, our data-driven approach is helping to determine on which device, at what time of the day, and on what kind of content is the best place to reach voters. The new patent is another significant step in recognizing Audience Partners as an innovator in the field of political and advocacy advertising. Our invention of cross-screen political advertising will play an important role in the 2016 election.'

Web site: www.audiencepartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.