Hispanic CARAVAN Joins ORC Line

ORC International has extended its long-established CARAVAN omnibus product with the launch of an Online Omnibus Survey of Hispanic consumers.

The new service will be fielded twice a month, with a balanced national sample of 500. Respondents can choose to answer the survey in Spanish or English, and will be carefully classified as 'Less acculturated' of 'Bicultural and Acculturated'. As with the rest of the CARAVAN suite, the service includes formatting, translating and fielding as standard but also offers support with questionnaire design and reporting, along with programming features such as multi-cell testing, graphics, audio and video.

In addition to the general Telephone and Online CARAVAN options, the suite also offers specialized US audience targeting including Teens, Parents, Geographical and Millennial Targeting, and Investors.

CARAVAN MD Wayne Russum says of the latest addition: 'With its size and purchasing power increasing, the Hispanic market in the US provides significant growth opportunities for businesses. Crafting relevant marketing programs to target Hispanic consumers present special challenges. Our Hispanic CARAVAN survey can help quickly uncover a wide array of valuable information to support targeted marketing and communication programs'.

The company's home page is at www.orcinternational.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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