Merkle Hires Former [x+1] SVP

In the US, data, consumer insights and analytics specialist Merkle has appointed former [x+1] exec David Skinner as Vice President of Strategic Alliances and Partnerships in its Enterprise Solutions Group.

Skinner (pictured) joins from digital ad solutions firm Rocket Fuel, where he served as VP Global Partnerships, in charge of the Business Development and Supply teams. Before this, he worked for online audience targeting firm [x+1] for six years, and latterly served as SVP - Business & Corporate Development, prior to the firm's acquisition by Rocket Fuel. Earlier, he held senior roles at Marketing Management Analytics (now part of Ipsos), KPMG Consulting, and Arthur Andersen Business Consulting.

In his new position, Skinner will be responsible for formalizing Merkle's partnership structure with marketing and advertising technology providers, and media platforms in the industry.

Gerry Bavaro, SVP, Enterprise Solutions, comments: 'Leadership in today's marketing and advertising landscape requires innovation, collaboration, and excellence in relationship building with partners, both from a sales and solutions perspective. With David's track record of success managing and developing partnership strategy, he will be a tremendous asset to our team, and Merkle's position in the market.'

Web site: www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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