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In New York, data-driven consumer insights and analytics specialist Merkle has appointed former News Corp exec Charlie Weiss as General Manager, Media and Publisher Solutions. More
Data-driven CRM and performance marketing agency Merkle has acquired customer experience specialist Axis41, based in Salt Lake City. More
In the US, data-driven CRM agency Merkle has appointed Michael McLaren as Executive Global Group Director for its High-Tech and B-to-B practices. More
Marcoms group Dentsu Aegis Network is to acquire a majority stake in data-driven consumer insights and analytics specialist Merkle, replacing previous investor Technology Crossover Ventures (TCV) and other shareholders. Terms of the deal have not been disclosed. More
In London, data-driven CRM specialist Merkle has appointed Azlan Raj as Vice President, Digital Analytics, responsible for helping expand its Digital Analytics practice in Europe. More
US-based consumer insights and analytics specialist Merkle has appointed former Arbitron CEO Sean Creamer as EVP and Chief Financial Officer. More
In the US, data-driven CRM company Merkle has promoted Peter Randazzo to Chief Technology Officer, Product; and has promoted three employees to VP in its Merkle RMG subsidiary. More
Data-driven marketing agency Merkle has reported 2015 net revenue of $435m - up 14% on the previous year. Growth reflects a number of acquisitions designed to expand the company's global reach. More
US consumer insights and analytics specialist Merkle has acquired Bristol, UK-based CRM, marketing and decision management solutions provider Comet Global Consulting. Terms of the deal were not disclosed. More
Data-driven marketing agency Merkle has acquired London-based DBG, which helps clients integrate data from different sources for effective customer communication. Terms of the deal were not disclosed. More
In the US, data, consumer insights and analytics specialist Merkle has appointed former [x+1] exec David Skinner as Vice President of Strategic Alliances and Partnerships in its Enterprise Solutions Group. More
Data driven CRM firm Merkle has introduced what it describes as a 'people-based' marketing solution, allowing clients to use first and third-party data to identify and locate specific individuals and target them with ads across publisher sites. More
Data driven CRM firm Merkle has promoted Mark Guenther and hired Alex Kooluris as Vice Presidents in its Retail & Consumer Goods practice. More
In the US, data-driven CRM agency Merkle has appointed media exec Dan Schmerzler as Vice President, Client Partner in its Travel, Media and Entertainment practice, where he will focus on clients across the media industry. More
In the US, data-driven CRM agency Merkle has appointed Michael Komasinski as Chief Operating Officer, Digital Agency Services; while Gerry Bavaro joins as Vice President, Enterprise Solutions Group. More
In the US, data-driven CRM agency Merkle has announced a strategic partnership with booming audience measurement specialist Rentrak, combining the former's consumer segmentation expertise with the latter's 'massive and passive' viewing data. More
Data driven CRM specialist Merkle has acquired London-based performance marketing agency Periscopix, which specializes in search, programmatic media and web analytics. Terms of the deal were not disclosed. More
In the US, data-driven CRM agency Merkle has acquired digital analytics consultancy Pointmarc. Terms of the deal were not disclosed. More
Data driven CRM firm Merkle has announced a partnership with customer experience management software firm Sitecore, allowing its clients to personalize digital experiences for their customers in real time. More
Data driven CRM firm Merkle has acquired San Francisco-based loyalty solutions provider 500friends, for an undisclosed sum. More
Data driven CRM firm Merkle has appointed three new Vice Presidents: Yaakov Kimelfeld as Chief Research Officer, Digital Media; Karima Zmerli in charge of the firm's digital data strategy; and Zimm Zimmerman as Personalization Solution leader. More
Data driven CRM firm Merkle has acquired Chicago-based full-service digital and direct agency New Control, as it pursues 'aggressive growth' in its digital agency group and reinforces its offer for financial services and insurance clients. More
Data-driven marketing group Merkle has appointed former Accenture consultant Mike Mojica as SVP and General Manager of it Retail and Consumer Goods practice. More
Customer relationship marketing (CRM) firm Merkle has acquired New York-based online data marketplace Brilig, which offers a platform through which third party providers can sell their online audience data to a wide range of buyers. Terms of the deal were not disclosed. More
Customer relationship marketing group Merkle has fully integrated its data-focussed subsidiary CognitiveDATA into its consulting, data, analytics and creative business. More
In the US, CRM specialist Merkle has acquired social media applications provider Social Amp. The acquisition will allow Merkle to expand its capabilities in digital marketing and to strengthen its connected CRM approach. More
In the US, customer relationship marketing (CRM) specialist Merkle has opened a new social media measurement division, 'Merkle Connect'. More
In the US, customer relationship marketing agency Merkle has acquired search marketing and web site optimization specialist IMPAQT, strengthening its analytics, database and digital marketing capabilities. Terms of the deal were not disclosed. More
US-based media evaluation specialist LogicLab is to add data from web site audience measurement firm Compete to its targetLab media planning platform, to provide clients with more detailed metrics on traffic, audience and engagement. More
US-based customer relationship marketing agency Merkle has announced the opening of its first international office in Shanghai, China, and has promoted Raymond Wu to head it up. More
In the US, media evaluation agency LogicLab has appointed media analytics specialist Craig Gugel as Chief Research Officer. More
US-based customer relationship marketing agency Merkle has introduced an integrated, data-driven platform allowing marketers to use behavioral insights from social media to drive new marketing opportunities. More
US customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates. Terms were not disclosed. More
In the US, customer relationship marketing agency Merkle has formed a Market Research Practice, to uncover how consumer beliefs and attitudes shape purchasing and engagement decisions. More
Database marketing agency Merkle has announced the formation of a new business called LogicLab, which will combine elements of database marketing and 'traditional' market research; and has hired Experian Research exec Chris Wilson to lead it. More
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