Toluna has combined its QuickSurveys DIY survey and analytics platform with its Toluna.com online panel community, to create a service which guarantees more than 1,000 nationally representative survey responses in 21 countries within hours.
The firm recently received a $10m investment from its holding company ITWP Acquisitions, to promote the QuickSurveys platform. This tool provides a suite of customizable survey designs, ready access to respondents, and reporting, analysis and visualization tools all within a single user interface.
Combining QuickSurveys with its online community, Toluna says its 'real-time research' offering promises 1,000 completed interviews within a few hours to less than a day, in North and South America, the EMEA region and across Asia Pacific.
CEO Frederic-Charles Petit (pictured) comments: 'The Toluna.com survey community was built to engage survey respondents in real-time, and when fused with our DIY survey and analytics platform, customers can obtain consumer insight in real-time - globally. Speed and technology are the new standards to digitalize the market research industry'.
Web site: www.toluna-group.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.