Research Now Debuts In-App Measure

Research Now has added an in-app media measurement solution to its ADimension suite of products, allowing brands to gain access to exposure identification through device IDs, while determining the effectiveness of a campaign's performance across multiple publishers and ad networks.

ADimension enables brands to measure ad campaigns across desktops, tablets and mobile devices, and connect this information to a single individual. Using the suite of tools, advertisers and agencies can measure key brand and perception metrics including awareness, familiarity, favourability, and intent to purchase. The latest in-app feature enables brands to measure and optimize media campaigns in real-time across multiple publishers and ad networks at scale; tapping into Research Now's access to more than 300,000 unique device IDs on around 110,000 UK panellists. The tool is also available in the US.

Melanie Courtright (pictured), EVP, Global Products and Client Services, comments: 'In order to have a truly scalable solution, we refined the methodology to meet the latest in-app ad requirements, and today we are pleased to offer the industry a complete solution with the full benefit of the Research Now single source panel sample'.

Web site: www.researchnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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