BrainJuicer Debuts System1 Digital Ad Testing

Brand strategy and research agency BrainJuicer has launched a System1 Digital Ad Testing solution, which promises to predict digital content ROI, shareability and click-through rates, while providing diagnostics for improving performance.

The term System1 thinking was coined by psychologist and Nobel Laureate Daniel Kahneman to describe the way consumers make most of their decisions: quickly, intuitively and emotionally. Based on this thinking, BrainJuicer recently launched a specialist unit called 'System1 Politics', which uses the behavioural science principle behind its 3Fs model (Fame, Feeling & Fluency) to forecast the results of elections.

The new ad testing solution uses this model to predict which adverts best build on a brand's Fame (how readily a brand comes to mind), Feeling (how people feel about a brand), and Fluency (its distinctiveness). System1 Digital Ad Testing is available in a standard version to test interactive banners, display ads and video, as well as a premium version that tests digital adverts in context.

Orlando Wood (pictured), MD of BrainJuicer Labs, comments: 'Increasing the effectiveness of digital creative is a top priority for brands today. As digital spend increases and competition for audience grows fiercer, the days of throwing content out there and hoping it works are over. Being able to predict the profitability and shareability of digital content is more vital than ever'.

Web site: www.brainjuicer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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