London-based nuaxia, which offers market research, marketing services, recruitment and information services to the healthcare sector, has expanded to the US, where it has appointed former Medefield exec Brendan Egan as President, North America.
The firm was set up last year by former Synovate UK CEO Peter Chopra, with £1m in seed funding. In the summer, it launched a Video Interviewing service, promising clients access to both its one million members, and any other individual in its profiled database of 5.5 million healthcare individuals, which includes physicians, patients and other healthcare professionals.
Egan (pictured) joins after a brief spell as Head of Corporate Markets at Coleman Research, before which he worked at online pharma fieldwork specialist Medefield for eight years, latterly serving as President of Business Development and more than doubling the size of the business. Prior to this, he held senior roles at WPP-owned digital data collection specialist Lightspeed Research, and Harris Interactive, where he specialised in managing studies to support pharmaceutical launches. Earlier, he worked as a pharmaceutical moderator at Cogent Research, at Reed Business Information as Director of Custom Research, and at BRW Group as Research Manager.
Commenting on the appointment, Chopra said: 'I am delighted to welcome Brendan to the team. Bringing on-board someone of his calibre is a tremendous signal of how well the nuaxia services are resonating with our US clients and our one million HCP Members. Brendan will help us accelerate the momentum we have generated to date'.
Web site: www.nuaxia.com .