Marcoms group Havas Media has partnered with social media analytics firm Sprinklr, with the stated aim of helping clients develop 'breakthrough creative, media, social marketing, and customer care strategies'.
The deal pairs Havas Media's industry expertise - and specifically the skills of its Socialyse social media division - with Sprinklr's listening, content management, influencer marketing and data intelligence capabilities, among others. The result, say the firms, is a complete digital customer experience platform, allowing companies to integrate / co-ordinate and optimise their paid media and organic social media strategies.
Sprinklr's Chief Revenue Officer Luca Lazzaron calls the partnership a 'first-of-its-kind... pioneering a new way for brands to create epic customer experiences, at scale', and adds: 'Creating epic experiences necessary requires brands to think across channels and across paid, owned, and earned media. Sprinklr's social suite is the only one that can do this'.
Philippe Torloting (pictured), Global Head of Socialyse, comments: 'By leveraging owned, earned, and paid together on one social suite, we are able to maximize productivity and efficiency for our clients. This will provide alternative solutions for brands that want to activate campaigns in an even more authentic, lucid way'.
Havas Media is the main media brand of Havas Group Media and operates in 144 countries. Sprinklr, which has grown through multiple acquisitions and two years ago was valued at $1.8bn, is headquartered in New York with 1,300 employees in 22 offices. Web sites of the partner firms are at www.havasmedia.com and www.sprinklr.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.